Helen Liu: Freelance/ Contract in Los Angeles , CA

Design, Branding & Development: Provided design, development and brand marketing services for clients such as Smart Planet/ Smartify; eekoh, LLC (UI/ UX web); Performance Designed Products (mobile accessories); Sweda (promotions); iOpen (mobile accessories & UX for mobile apps); Earthwise Bags (soft goods); Custom Leather Craft (utility bags); and Pegasus Group (mobile accessories).

Designing & developing cost effective and innovative products for the home and office. Developing a cohesive product development roadmap between the US and China to streamline processes. Working closely with management to develop new products to introduce to our clients such as Amazon, Staples, Avery, Westcott, Yoobi, and Poppin. Leading & mentoring a team of designers and engineers in day to day fast paced oem business. Additional duties include CMF development, mentoring junior designers, and project management.

Design & Development: Designing & developing "eye candy" for the wrist by using analysis and research of emerging trends to develop a CMF story for all new products. Created a library of colors & materials for the design & development department. Additional duties include sourcing new vendors, negotiating prices, project management, business strategy analysis & providing complete tech packs to vendors for manufacturing.

Working closely with our licensors Hello Kitty and Mercedes GP to develop an exclusive line of equipment and accessories for the golf market. Managing a team of graphic and industrial designers to develop these lines to fit the brand language of each license and still meeting our target costs. Developing a design language that encompasses the licensors style guides, new technologies, and innovations that set our products apart from the competition. Working closely with our vendors in Asia to ensure products are designed to spec with manufacturing feasibility studies, product management for the projects under development, project sourcing, CMF development, and providing guidance to our product developer in Asia.

Designing & developing new watches, packaging and displays for the Ed Hardy, Tapout, 1928, Ingersoll & Black Dice licenses. Developing a cohesive development structure in order to streamline processes in both Asia and the U.S. Working closely with management to develop new licenses. Leading & mentoring a team of product and graphic designers in day to day fast paced fashion accessories business. Additional duties include sourcing new vendors, negotiating prices, CMF development, project management & providing complete tech packs to vendors for manufacturing.

for the Action Sports Line: Creating a new line of watches for the Under Armour license and re-vamping the Freestyle watch line. Established a cohesive work system between the new products team in Asia and the U.S. design team. Developed a CMF library for the design & development team. Working closely with marketing to develop the right product for our licenses and the consumer.

Developing new digital watches for the Timex Ironman, Reefgear (Action Sports), and Marathon line. Overseeing design and manufacturing in Asia. Working closely with brand management in developing new and exciting products for the Timex sports line. Analyzing the consumer and target market to ensure that appropriate colors, materials and finishes are applied to new products.

Provided concepts and design direction on a variety of projects. Worked with Nike to develop a new line of performance water bottles. Worked on a team to design a new line of products for HP.

Worked on several projects for various clients, focused on design, branding manufacturing, production, graphics, engineering, packaging and colors & finishes. Clients: Harman Kardon, Infinity, JBL, Aurasound, Xerox, Leica GPS, Zap Media. Projects: convergence unit, car sub woofer, handheld GPS, audio converter, remotes, home audio units, printers & copiers.