Hibah Alqasem:

December SMS & Cloud Communications - CPaaS/SaaS Global Marketing Consultant - USA Taking the brand to the next level! * Driving revenue via acquisition marketing channels across paid advertising to drive new users and revenue globally, while improving customer acquisition cost over time. * Managing day-to-day campaigns execution and optimization of SM paid campaigns, Google AdWords, biding, budget, and ad creative optimizations. * Created and analyzing campaigns' performance reports and sharing results across relevant departments and stakeholders. * Established presence and partnerships across international ecosystem (incubators, accelerators, integrators, developers, startups), expanding reach across industry focus communities, platforms, etc., offering our products, testing, startup program and services. * SEO: Developing and executing successful SEO strategies, conducting keyword research, continuously reviewing technical SEO issues and recommend fixes. * Go to Market Strategy and Execution: Planning and executing inbound and outbound field marketing activities to ensure monthly and quarterly lead generation objectives are met - events, email, online campaigns, webinars, podcast, videos, SM paid campaigns - PPC (Bing/Google AdWords), blogs, promotion on 3rd party industry groups and media outlets, etc. * Worked closely with CRM & Sales Department to monitor performance optimization for conversion points - forms, landing pages and 3rd party links and optimize user funnels. * Developed monthly media calendar for content produced based on target, platform and objectives. * Integrated data analytics tools, marketing automation and CRM (HubSpot for remarketing, CRM and Emails) and regularly perform market research for tech trends. * Structured, mentored and trained in house marketing team and implemented marketing department's workflow and budget.

(50% USA Based) * Created strategic product roadmap (from conception to launch) i.e. www.buildaily.com - first SaaS platform in MENA region with its industry specific (subscription & E-Commerce/Marketplace). Helping businesses create their online shop, sell, hire, manage projects, send/receive RFQs and money online, plus continues updated industry focus content and news feed. * Worked with cross-functional teams - creative design, content, UI/UX design across the globe, developers - developing websites, landing pages, API integrations, etc. And used WordPress for CMS. * Managed SEO process, monitoring, web analytics dashboards and reports. * Developed brand architecture, positing & guidelines, digital media comm. strategy, route to market strategy, inbound marketing, lead generation and customer life cycle, digital strategic content, PR activities, sales deck, presentations, etc. * Implemented marketing, CRM tools and procedures for continuous monitoring through CRM reports and data analytics. Tools used: Google Analytics, Mailchimp, Zoho, Pardot, WordPress, and others. * Converted user retention/lifecycle vision into an actionable measurable plan with clear goals, strategies, tactics and testing plan, to enable a true omnichannel experience. * Identified and recruited brand-relevant marketing partners among numerous niche verticals. * Implementing varies ABM campaigns for key accounts and company's subsidiaries. * Acted as a project manager, creative director and marketing operation for day to day content production and updates. Account Based Marketing: Hamptons International Real Estate & Property Management (Subsidiary of Emaar) Dubai, UAE * Conceptualized mobile referral app for Real Estate. * Created and managed go to market campaigns, delivering clear positing, value propositions, and top line revenue growth. * Increased sales by 17% through product launch's paid campaigns and raised ranking to 8th from 11th as Emaar's Top Subsidiary. And ranked top 10 real estate companies in MENA region by Forbes. * Raised brand awareness and organizational profile through comprehensive social media campaigns, AdWords, PPC, SEO, roadshows, exhibitions, tracked results and monitored impact and ROI. * Planned and managed budget. * Worked closely with cross functional dept: CRM, Sales and finance. * Mentored and managed in house marketing team. * Launched and setup all online/digital media and offline in China market.