Master's in Executive Management of Technology

Primary Contributions:
*	Manage workflow and communication to ensure that deadlines are efficiently and consistently met
*	Promote continual media buying improvement and actively contribute to a culture of innovation, excellence, and accountability.
*	Develop and provide action driven solutions to the Account Management team to manage the largest high-profile accounts and ensure communication are efficiently fulfilled, with our business development and sales team to ensure revenue increase for our rapidly growing business.
*	Work collaboratively with content developers to formulate new growth strategies.
*	Define content promotion guidelines for social media and other channels (Video, CTv, Mobile etc.)
*	Deals in Client digital relationship and identify the need and opportunities with their accounts.
*	High level oversight of critical multi-channel campaigns with complex data/audience segment implementation across display, video, and mobile and social on different DSPs
*	Responsible for providing content to create training plans and strategies to the client and internally.

Projects:
*	API integration to automate the insertion order process
*	Worked on a reporting channel for the Tier 1 clients for better visualized reporting

Associate Director (Programmatic)

Primary Contributions:
*	Lead a comprehensive, Global data and activation strategy, and develop the annual strategy plan with Marketing, and business partners for the Clients.
*	Develop strategic go to market media recommendations for clients to deliver near- and long-term business goals and recommending different testing opportunities and frameworks.
*	Drive digital innovation and serve as a cross-functional partners to map and transition traditional processes to digital ones.
*	Provide and create Global POVs on industry topics (IDFA, CTV, FLoc etc) and educate clients on innovations in the programmatic and broader Digital space.
*	Supervise and Lead the Data, Activation and Strategy teams for multiple Global Accounts (Uber, Walgreens and Mars etc).
*	Develop and work with product, engineering teams for product road map for clients like IDN framework (ID graph audiences), Data testing, CTV brand lift testing etc.
*	Build in-depth strategic go to market media recommendations for clients to deliver near- and long-term business goals.
*	Lead and partner to elevate deliverables from a data, media measurement, and analytics point of view to ensure global brand growth for the clients. Working with internal team to develop case studies.
*	Supports MSA/ SOW tracking and compliance, scoping, staffing and management of large scale operational projects and multiple concurrent workstreams.
*	Create global processes and process mapping for data and activation strategy to ensure efficiency and effectiveness for the clients.
*	Work with senior leadership (CMO, CSO, CTO) and product team to develop content for new business pitches
*	Deliver quarterly, semi-annual, and annual updates on business goals, strategies, and future roadmap.
*	Work with global planning, digital and product teams, to ensure process mapping and strategic innovation roadmap to fulfill business objectives and implement product tools.
*	Work cross-functionally to develop new analyses and solutions to address key business strategies.
*	Lead innovative test frameworks within data and activation channels.

Senior Partner, Global Group Lead (Digital and Data Strategy)

Primary Contributions:
*	Creation of flow chart and strategic implementation of the project for Airport Authority of India.
*	CPF Data of all the employees of Airport Authority of India.
*	Creation of single customer master for AAI and Finance ERP for AAI.
*	Conferred with data processing to obtain information on limitations for data processing projects.
*	Programmed application linked with larger SQL databases from the ground up

Software Developer

Find out detailed information about Himanshu Sharma,  

Himanshu Sharma:

Himanshu Sharma

Bridge Marketing

GroupM

Comsoft Consultancy

New York University