Holly Armour: in Los Angeles, CA

• Responsible for leading day-to-day management of all social media activity to grow and scale engagement • Strategized for platform growth, campaign and product launches, brand presence and seasonal initiatives through social media • Managed influencer marketing for all social media channels • Developed and implement social strategy through marketing calendars, creative content, engaging with audience and curating daily posts for all social media channels • Developed partner presence with brand through content creation, scheduled posts and audience engagement

• Conceptualized and executed collection and campaign rollouts, product pushes, brand growth and weekly marketing initiaitives for mens and womens social channels • Managed and creative directed @Forever21Men through con- tent and growth strategies which included brand development, influencer support and strategic campaign planning • Contracted and built new influencer relationships which I utilized for developing content creation and innovative campaign support. This included budget negotiation and management along with conducting legal contracts for deliverables and other guidelines.