Hope Budman: Head of Marketing & Store Manager

Developed marketing strategies and campaigns for various company departments Approved informative and engaging content for the website, social media, newsletters, and store locations Reviewed marketing campaigns and analytics to develop evolving solutions within budget constraints Analyzed website conversion rates and the effectiveness of promotions to determine what drives sales Ensured the company was communicating the right messaging to attract prospective customers and retain existing relationships Designed marketing assets for upcoming promotions, events, product launches, and private labels for restaurant partners Managed company influencer program and affiliate marketing Lead campaigns and a successful 2022 Black Friday/ Cyber Monday with a 76% increase from 2021 Initiated an affiliate program to increase brand awareness and sales Point of contact for the PR team and Paid Ads team Managed marketing team, customer service and operations, and internship program

Designed marketing collateral using Adobe Creative Suite to promote events, educate customers, and solidify restaurant partnerships Designed new products to sell in-store and online Increased two significant sales of the year by 89% Pivoted online retail during COVID-19 through Virtual Caviar Tastings to retail customers and private clubs, resulting in an additional $76,000 in sales Increased monthly retail sales by 20% from 2018 to 2019 and exceeded retail sales goal on average of 99% in 2020 Assisted in opening a month-long pop-up shop in 2020, bringing an additional $52,000 in sales during the holiday season

Effectively trained new caviar concierge in retail procedures Determined recurring business needs and maintained necessary inventory levels 10/2017 - 01/2018 Caviar Concierge- Part Time ) The Caviar Co. | San Francisco, CA Point of contact for caviar club members and curated quarterly shipments Created customer newsletters and designed print materials for events, upcoming sales, and offerings Utilized platforms such as Hootsuite, Mailchimp, and Google My Business to organize and schedule daily social media posts

Assisted owners and then led office tasks such as shipping and receiving, filing checks, and retail store duties Created an S.O.P. binder for accounts receivables, caviar tastings and events, order fulfillment, receiving inventory, and point of sale Store expert on merchandise, procedures, and demonstrated optimum service to customers Developed unique and engaging content for a range of social media platforms Lead in-store caviar tastings for clients | 2