Housam Elkouteini: Project / Account Manager in Lutherville, MD

Marketing Agency – CPG, F&B and Apparel. Highlights: • Managing marketing and advertising strategies for 3 main clients delivering 12 main projects on time to achieve planed goals within the allocated budget. • Growing the business portfolio of existing clients by 17% in Q4/19 VS Q4/18 through creative tailored solutions and innovative proposals. • Developing a digital marketing strategy and an online marketing plan. • Developed 2 new clients reports focusing on ROI, achievement and highlights • Created 3 digital media packages along with services list and prices Duties: • Performing all duties related to account management & business development of agency’s clients in several industries such as CPG, Fashion and Apparel. • Manage and overlook clients’ digital media platforms as well as analyzing performance and prepare proposals • Prepare frequent reports for management to enable decision-making and for clients to analyze performance and activities.

CPG company - assigned brands: AACo, Greater Omaha, Lutosa, Bonduelle, Martiko, Lactalis, Kobe and Rangers Valley. • Produced up to $1M deals through creative trade marketing deals and Got-to-Market strategies in Q2/2018. • Successfully led the cross-functional team to launch 2 brands in Q3/2018. • Redefined the entry portfolio marketing mix based on consumer insights and market data analysis. • Improved overall portfolio profit margin (+1.7%) by conducting assortment rationalization project, and introducing new high profitable SKUs in 2018 VYA. • Negotiated and executed local partnerships and sponsorships opportunities and saved 18% of 2018 marketing budget. • Achieved 48% market share in HoReCa through a Go-To-Market strategy in 2018 Duties: • Ensuring top line sales goals and bottom line profit goals are met • In charge of digital presence including engagement on social media platforms, search engines efficiency and third party websites presence. • Launched and monitored “Universal online market” e-commerce platform • Tracked, analyzed and monitored market trends and brand performance • Formulated and implemented brand marketing strategies in view of corporate image, long and short terms objectives and profit motives • Carried out local market research and developed qualitative customer surveys • Planed the brand marketing strategy and all promotion activities • Espoused planograms and POSM display to intensify brand visibility • Planed the launching / re-launching of brands and SKUs in the market • Sponsored local and regional events and partner with local influencers • Setting new product pricing and managing price on existing items

Apparel and fashion retailer. Highlights: • Increased in-store traffic by 27% through influencer marketing in Q2/17 VS Q1/17. • Led 5 brands launches for the first time in Middle East in 2016. • Increased average basket (+35%) by creative promotions in Q1/2017. • Utilized only 92% of the allocated budget to launched 15 brands • Planned and executed an average of 2 events per month in Q1 2017 • Delivered on time the project of creating 3 retail own concept stores Duties: • Led 13 stores opening projects and creating 3 own concept stores project. • Set up, managed and controlled the marketing budget by brand of 15 stores • Carried out media planning & buying, as well as PR activation for 15 brands • Planed and implemented events calendar • Launched and managed company’s website and social media accounts • Conducted market research and customer survey • Managed & coordinated with concerned parties to deliver project and produce marketing materials • Reduced the cost of the production of marketing & merchandising materials • Carried out local market research and developed qualitative customer surveys.

The professional soccer league development committee in Qatar. Highlight: • Increased online tickets sales by 12%through influencers marketing in 2015 VYA. • Boosted season tickets sales by 23%through digital marketing in 2014 VYA.. • First to sign 3 new partnerships in one year with a total value over 300,000 • Successfully activated 100%of sponsors’ rights in 2014 and 2015 • Conducted over 36 general events and community engagement activities • Launched the first sports fans loyalty program in Meddle East in 2014 Duties: • Plan & coordinate the production of marketing, branding and PR materials • Planning and conducting general events and community engagement activities • Managed external agencies: Y&R, Nielsen, Ipsos. • Undertake research to support the development of QSL merchandise and sponsors recruitment • Assist sponsors and partners with their marketing planning (rights activation) • Ensure sponsors rights are all activated and delivered • Produce regular marketing, sponsorship and branding reports • Overlook loyalty program and coordinate with concerned parties • Successfully managed and developed the business relation with current and potential sponsors • Supported Soccer clubs with their marketing planning and Social Media • Prepared and submitted frequent reports to management and sponsors to enable decision-making

Leader retailer of luxury apparel - assigned brands: Lacoste, Geox, Ralph Lauren, Marc Jacobs, Celine, CH, Berluti, Tumi, and Swarovski Highlight: • Significantly increased market share of "Tumi" in Qatar by 2.5% in 2011 VYA through 360 marketing campaign. • Planned and executed 3 stores openings and 35+ seasonal events in 2011 • Planned and managed marketing budget by brand achieving 2012 marketing goals with 88% spending of the marketing budget • Reduced marketing spending through conducting direct marketing tools for the first time: e-mailers & SMS Duties: • Assisted in regional market strategy planning and adopt it to local market • Carried out media planning and PR activation of 12 brands • Set up, managed and controlled the local A&P budget by brand and activities in line with the brand guidelines and marketing strategy to achieve marketing & sales objectives • Designed an effective media plan, and distributed all PR material • Negotiated and execute local partnerships, sponsorships opportunities, and influencers • Planned events calendar in line with brands international events & launches • Coordinated with the advertising agency for media booking and events • Monitored planograms and merchandising guidelines implementation • Carried out local market research, customer survey & competitors’ activities • Managed & coordinated with concerned parties projects and the production of marketing materials • Coordinated with advertising agencies & other marketing service providers

CPG company - assigned brands: General Mills "Betty Crocker , Gold Medal, Green Giant , Nature Valley", RS, ZWAN, and Panzani. Highlight: • Successfully managed a portfolio of 120+ SKUs and conducted 3 brand launches. • Boosted RS sales by 32% in 2009 VYA to gain the market leader position within the olive oil category. Duties: • Planned sales target & orders in line with market trend & company objectives • Tracking, analyzing and monitoring market trends and brand performance • Formulating and implementing brand marketing strategies in view of corporate image, long and short term objectives and profit motives • Conducted on-site visits to gather real-time consumer feedback. • Espoused planograms and POSM display to intensify brand visibility • Planed the launching / re-launching of brands and SKUs in the market • Ensured top line sales goals and bottom line profit goals are met • Set new product pricing and managed price on existing items • Trained sales personnel, and developed sales tools and techniques • Provided the principle companies with local market and marketing reports • Priced new products and revised the prices of existing items