Houston Buehrle: Marketing Manager

Successfully launched Bindle Bottle on Kickstarter, exceeding the funding goal by 140% and delivering a strong ROI. Optimized website towards increasing CVR, AOV, and LTV, resulting in improved customer engagement and higher revenue per customer. Strategized and executed impactful email marketing campaigns, driving successful product launches and promotions while maintaining brand cohesiveness. Designed and oversaw a comprehensive reporting dashboard to provide a detailed and highlevel overview of channel performance, enabling data-driven decision-making and resulting in increased efficiency and productivity. Cultivated and maintained strong relationships with ad agency partners, collaborating to optimize campaigns and drive impressive results, including increased CTR, AOV, and ROAS. Leveraged Google Analytics to gain valuable insights into our target market and effectively attribute conversions, informing data-driven optimizations and maximizing ROI. Collaborated with content creators to drive targeted strategies and promotions, increasing brand awareness for our target market. Implemented effective product positioning strategies to differentiate our products and increase market share and revenue growth. Presented content briefs and campaign performance at board meetings to drive actionable outcomes based on data-driven decisions. Developed and executed comprehensive marketing strategies across multiple platforms, including social media, paid advertising, and influencer marketing, resulting in increased brand awareness and customer acquisition. Provided sales forecasts and inventory analyses, set targets, and developed strategies to achieve revenue goals, as well as optimize inventory management. Managed marketing budgets and determined overall spending to meet sales goals and KPIs, ensuring efficient use of resources to drive results. Built and managed all Amazon Seller Central listings, optimizing content and pricing strategies to improve search visibility and drive sales growth.

Developed and executed programatic retargeting/prospecting campaigns for clients, ensuring optimal campaign performance and hitting client KPIs to drive revenue. Analyzed campaign performance using historical data and holistic approaches, continually refining strategies to improve results and drive profitability. Managed company margins and incoming advertising revenue to ensure campaigns were profitable while meeting client objectives. Communicated optimization and campaign strategies to clients and the Account Management Team through compelling presentations and clear, actionable recommendations.

Implemented successful campaigns in the TradeDesk interface, ensuring flawless setup and delivery of advertisements to website partners. Maintained clear and timely communication with website partners to provide accurate information and ensure smooth execution of campaigns. Contributed ideas and expertise to continuously improve campaign setup process and internal systems/processes. Developed and documented detailed internal guidelines for all campaign setup and ad operations processes, ensuring consistency and efficiency in operations.