Hugh Gurin: Award-winning Creative Director/Copywriter/ACD in San Francisco, California
Hugh Gurin
Award-winning Creative Director/Copywriter/ACD
San Francisco | US
Skills
- Prompt Engineering
- Creative Agencies
- Strategic Thinking
- Social Media Communications
- Artificial Intelligence (AI)
Interests
Surfing
Thinking about surfing
Rationalizing new surfboard purchases
Smashing the existing power structure
...then going surfing.
Industries
Lifestyle
Surf
Summary
Activity
Projects
No information
Work experience
Hugh Gurin, Copywriter
Business Owner | 11/2015 - Current
Freelance copywriting, content and creative direction for fearless brands.
WHM Creative
Copy Director | 03/2015 - 11/2015
* Direct creative strategy and execution on multiple accounts
* Partner with Account teams to manage major clients
* Actively participate in new business pitches
* Estimate creative projects
* Develop leadership skills through mentoring and training
* Qualify, prioritize and delegate workloads
* Mentor junior writers and designers - managing their performance and career development
* Own small, medium and large projects
Hub Strategy & Communication
Associate Creative Director | 10/2013 - 03/2015
* Direct creative strategy and execution on multiple accounts
* Partner with Account teams to manage major clients
* Actively participate in new business pitches
* Estimate creative projects
* Develop leadership skills through mentoring and training
* Qualify, prioritize and delegate workloads
* Mentor junior writers and designers - managing their performance and career development
* Own small, medium and large projects
Crushpath
Creative Director | 06/2013 - 09/2013
* Collaborate on marketing strategies for launch campaign and ongoing messaging.
* Articulate an overarching vision for launch strategy.
* Work with Marketing and Development teams to execute a broad range of deliverables, including: presentations (core messaging and custom pitches), a library of collateral, infographics, web design, video (editing, motion graphics).
* Direct creatives to maintain high level of aesthetic and visual consistency across multiple mediums.
* Identify and develop new processes to overcome project hurdles.
* Provide creative direction and leadership within the organization.
* Manage art directors, photographers, videographers, editors, retouchers, and production artists.
Mortar
Associate Creative Director - Copy | 10/2005 - 05/2013
* Direct creative strategy and execution on multiple accounts
* Partner with Account and Planning teams to manage major clients
* Actively participate in new business pitches
* Estimate creative projects
* Develop leadership skills through mentoring and training
* Qualify, prioritize and delegate workloads for junior teams
* Mentor junior writers and designers - managing their performance and career development
* Own small, medium and large projects
TMP Worldwide
Senior Copywriter | 10/2001 - 10/2005
* Own small, medium and large projects
* Partner with Account teams to manage major clients
* Actively participate in new business pitches
* Estimate creative projects
* Mentor junior writers and designers
* Agency "Unsung Hero" Award - 2004
Hugh Gurin - Copywriter
Principal | 04/2001 - 10/2001
Freelance creative direction; copywriting.
JWT Specialized Communications
Creative Director | 08/1999 - 04/2001
* Direct creative strategy and execution on multiple accounts
* Partner with Account and Planning teams to manage major clients
* Actively participate in new business pitches
* Estimate creative projects
* Develop leadership skills through mentoring and training
* Qualify, prioritize and delegate workloads for junior teams
* Mentor junior writers and designers - managing their performance and career development
* Own small, medium and large projects
* Agency "Extra Mile" award - 2001
Austin Knight International
Senior Copywriter | 01/1997 - 08/1999
* Own small, medium and large projects
* Partner with Account teams to manage major clients
* Actively participate in new business pitches
* Estimate creative projects
* Mentor junior writers and designers
Macy's California
Senior Copywriter | 01/1993 - 01/1997
* Direct creative strategy and execution on multiple lines of business
* Estimate creative projects
* Develop leadership skills through mentoring and training
* Qualify, prioritize and delegate workloads for junior teams
* Mentor junior writers and designers - managing their performance and career development
* Own small, medium and large projects
Education history
St, Joseph Academy
High School | 1982 - 1984
University of West Florida
B.A | 1984 - 1990
Connections
Companies (0)
No information