irene picazio: MARKETING MANAGER CONSUMER HEALTH CARE in busto garolfo, MI
irene picazio
MARKETING MANAGER CONSUMER HEALTH CARE
busto garolfo | IT
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IRENE PICAZIO
MARKETING MANAGER CONSUMER HEALTH CARE | 07/2019 - Current
Leading a team of 4 people I'm responsible for the categories growth, turn-over,
forecast, profitability and MS target's achievement;
Marketing - In charge of digitalization process & e-commerce as well: content creation,
Manager performance campaign, social media management (YT, Facebook, Instagram)
- Development of the global marketing strategy for international launches
- Responsible for media budget (TV, Digital, Social, OOH, Events)
L'ORÉAL GROUP
GROUP BRAND MANAGER SUNCARE & BODY CARE | 11/2016 - 07/2019
- Responsible for the brand growth through integrated campaigns (digital, point of sales, CRM, E-retail) and engaging consumer experiences.
+39. 3930286861 - Feedback to the international marketing department regarding the strategy
and launch plan of each one of the brands within this products' category.
- Lead the marketing mix strategies giving recommendation to management
irene.picazio@gmail.com - Development and management of a team of 3 people
SENIOR PRODUCT & DIGITAL MANAGER HAIR CARE & STYLING
Coordinating 1 junior resource, main tasks are:
Milano - Managing P&L to deliver turnover & profit (KPIs: Net sales, Margin)
- Identifying market drivers & translating consumer trends into meaningful insights
for brand strategy
- Creating integrated media & digital plans (ADV, Social, programmatic, display, influencer, website, SEO&SEM) to support different channel strategy and e-
LANGUAGES commerce
- Consumer events/ in-store animation/ marketing presentations for KEY clients
Education history
Università Bicocca
Università degli Studi di Milano
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