Ivan Jimenez: in , CA
Ivan Jimenez
United States
Skills
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Interests
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Industries
Creative Agencies
Fashion
Lifestyle
Outdoor
Skate
Streetwear
Summary
Activity
Projects
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Work experience
Boardriders, Inc
Marketing director | 03/2019 - 11/2020
-America's marketing director: Brand strategy, product partnerships and go-to-market.
-Global and regional marketing campaign lead, including athlete sports marketing strategy.
-Partners: National Geographic, Sony Pictures/ Ghostbusters & Disney / Star Wars / Lucasfilm, Go Pro, Tony Hawk Pro Skater, 20th Century Fox ...
-360 degrees marketing strategy, including online / offline, core / lifestyle events, campaign cadence and product alignment (Apparel, footwear and accessories).
-Responsible for digital strategy working with the regional product merchandiser and ecom leads.
-Budget owner: Strategy, analysis and seasonal forecasting.
-Creative direction for 3 of the best selling global product collections (Ghostbusters, Star Wars x2)
-Direct reporting to the VP and GM
-5 direct reports
adidas
Special projects / Senior product manager (Global) | 03/2015 - 03/2019
Managed & led the global merchandising and product strategy for the apparel & accessories collections.
-Built the global seasonal product strategy, range plan logic, go in margin structure through consumer & markets feedback and built seasonal products by tiered distribution.
-Global merchandising strategy, new style briefing and go to market tool creation.
-Global product franchise & lifecycle management.
+ Global energy & Hype projects lead:
-Licensing projects senior manager (End to end process involvement) for apparel, footwear and hardware.i.e MTV + Adidas
-Partnerships manager: Athlete and partner driven product creation. Footwear, hardware and apparel management. i.e The Nora Vasconcellos collection, Ty Shawn Jones collection, Helas, Alltimers ...
-Entertainment marketing point person (i.e ASAP FERG Collection), from legal, product creation to management of calendar and go to market process.
Mingrat Design / SKULLS
Creative director / Owner | 09/2010 - 09/2015
-Independent brand (Skulls) creation and management: Apparel and accessories.
-Freelance designer and strategist for US and European based companies
-Global distribution: USA, Europe, Japan & Canada.
-Product strategy, launch calendars, production management and margin strategy
-Social media management, strategy and content.
-Extensive press worldwide.
Diamond Supply Co.
Product designer / Special projects | 12/2013 - 03/2015
Led accessories, eyewear and novelty products product creation and strategy for the Los Angeles based brand and GRIZZLY.
Strategized, built, developed and designed Ibn jasper's first in-house collection.
Nike, Inc.
Brand manager | 11/2004 - 03/2011
-Overall marketing strategy for ACG (Outdoors/snowboarding), Nike SB and 6.0 (Action Sports).
-Built the Nike SB business from scratch (Sales, marketing and sports marketing strategy)
-Head of the regional marketing team.
-Pan European marketing campaigns lead, including athletes, retail marketing, PR and brand strategy.
-Awarded country of the year (2010)
Education history
Llotja School of design
Design | 1996 - 2000
University of Buckingham
Diploma | 2011 - 2012
University of Buckingham
Diploma | 2011 - 2012
Connections
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