Jaclyn Mayer: Director of Retail & Service Experience in Cardiff by the Sea, California

We Are The Premier Purveyor of World Class Cycling Experiences. BELGIAN WAFFLE RIDE The most unique cycling event in the U.S. — the Canyon Belgian Waffle Ride (BWR) is the only Euro-style Spring Classic on American soil. The BWR has a cult following of fervent racers from cyclocross, road, and mountain biking. As a result, it has become known as much for its difficulty as it has for its celebratory atmosphere that pervades the event’s every funky facet. The BWR is 217 kilometers of suffering over sinuous, bone grinding roads fraught with arduous climbs, mud, and choking dust. Oh yeah, and 70 kilometers are in the dirt. PETER SAGAN GRAN ROADIE-OH For the first time in Southern California, fans and avid cyclists will get the opportunity to hang out with, ride alongside or get a signed jersey from the most popular cyclist on the planet, Peter Sagan. The Southern California Sagan Fondo, the Gran Roadie-Oh version, will actually be a three-day collection of different ways to get to know Peter Sagan on the heels of his recording braking seventh Green Jersey victory at the Tour de France. The ride will feature a Friday Gala for Challenged Athletes Foundation (CAF) and Outride Foundation, a Saturday Sagan Fondo Expo and VIP event and the Gran Roadie-Oh on Sunday with three different distances for riders to choose from (50 km, 100 km and 150 km). The unique routes take riders through the hills and valleys of beautiful North County San Diego. Sagan is opting for the longest 150-km/93-mile route. • Expo management: vendor sales, promotions, site operations, and overall logistics • Registration management: rider customer service, promotions • Sponsor management: sales, contract negotiation, contract implementation, client services • VIP experience and event planning • Volunteer recruitment and coordination • Fundraising for charity partner • Merchandise coordination: vendor sourcing, design, fulfillment • Digital and email promotion • Grass roots cross-promotion

National Powersport Auctions is a nationwide company that has been serving the powersport industry since 1990. NPA works with all the biggest lenders, Harley-Davidson Financial Services, Synchrony, Honda Remarketing, GE Commercial Distribution Finance, Capital One and Sheffield Financial; a majority of the OEMS, Yamaha, Harley-Davidson, Suzuki, Kawasaki, Polaris, Honda, Ducati; and the nation's largest dealers and dealer groups. • Oversaw a department of 15+ people with 4 direct reports. • Managed a media team responsible for delivering social media, email marketing, and graphic design. • Directed a telemarketing team responsible for call campaigns and driving buyer activity. • Coordinated advertising and marketing communication schedules across various media partners. • Acted as the copywriter of all sales and marketing messaging and collateral, both print and digital. • Coordinated initiatives such as new location openings, special promotions, and cross-promotional partnerships.

Competitor Group is a global services, media and event entertainment company dedicated to the active lifestyle industry. Amongst its portfolio, CGI owns and operates the Rock ‘n’ Roll Marathon Series. • Organized and executed a National event campaign to promote the Rock ‘n’ Roll Marathon series at other events around the country, which included coordination, logistics, and staffing. • Managed the premier expo activation at each Rock ‘n’ Roll event that included building a two-story expo structure, creating various promotions for upcoming races, coordinating all partners and vendors involved, setting up onsite registration and technology to support it, managing staff, and customer service.

ACTIVE Network is a technology platform that powers online event registration for sports events, outdoor activities, governments, schools, and universities. In addition, ACTIVE collaborates with brands to provide marketing and media services using its industry expertise and deep database of registrant data. • Oversaw and executed large scale promotional campaign that targeted 500 grassroots endurance races across the country. • Managed a P&L of $1.7 million which included field staff, product, signage, and other operational costs. • Initiated and executed all deliverables such as inventory and shipping coordination, asset production, event communication, vendor management, client services, and digital marketing oversight.