Jacqueline Martinez: Community Engagement Representative

? Develop digital communications and marketing assets for the Disney VoluntEARS program and manage the inbox ? Collaborate on Disney VoluntEARS campaign strategy and implementation with internal and external partners ? Serve as the go-to for key team assets (e.g. strategy decks, one-sheets, reports, project management grids, etc.) ? Spearheaded the revamping of the in-kind charitable giving strategy, promoting efficiency and cost-savings

? Supported management, communications, and reporting of signature programs, including program Airtable grids ? Developed creative assets, including an external newsletter, copy for culmination celebrity cameos, and decks

? Designed creative assets, strategically scheduled posts, composed copy, and managed blog postings ? Tracked audience demographics and growth to optimize hashtags and account engagement ? Spearheaded 3 major IG campaigns: a Meet-the-Team series, a compostable items series, and a shop launch

? Assembled data metrics for LDC's major annual reports on Latinx buying power and media representation ? Created social media assets, including graphics, and developed high-quality decks on findings for board members

? Collaborated with fellow council members to consolidate youth input on the future of arts education in L.A. ? Refined priorities and strategies for the improvement and equitable access of arts education and creative careers

Revamped, coordinated, and facilitated the Emerging Content Creators workshop, which empowers Latinx up-and-coming creatives via a panel and breakout groups for the NALIP Media Summit and Latino Media Fest ? Curated/facilitated mentorship groups among executives and creatives for the Diverse Women in Media Forum

? Drafted event proposal and coordinated event budgeting, booking of rooms, speaker research / gifts, and catering ? Served as speaker point-of-contact, from outreach and ongoing correspondence to day-of lineup escorting