Jake White: Sales Manager / Sales Rep in Jordan River , British Columbia

Summary
Activity
Projects
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Work experience
Coastal Paddle Distribution
North American Sales Manager | 01/2020 - 09/2023
● Orchestrated comprehensive sales strategies specifically for Red Paddle Co.'s range of paddle board products to penetrate and expand in the North American market.
● Educated and engaged potential clients and existing customers through compelling demonstrations and presentations of paddle
board products, emphasizing unique features and benefits.
● Facilitated impactful product training sessions, enabling dealers and stakeholders to understand the distinctive qualities of our
paddle boards and advocate for the brand effectively.
● Evaluated market trends and consumer preferences in the paddle-boarding industry to identify and leverage opportunities for product enhancements and innovations.
● Improved brand visibility and preference in the competitive paddle board market by emphasizing product superiority and commitment to customer satisfaction.
● Organized and participated in paddle-boarding events, exhibitions, and competitions to promote Red Paddle Co.'s products and engage with the community.
● Collaborated with the product development team to communicate market needs and customer feedback, contributing to the creation of high-demand paddle boards.
● Monitored sales and customer responses to paddle board products, refining sales approaches to maximize market share and revenue in North America.
● Maintained close relationships with key accounts and industry influencers to foster brand loyalty and amplify word-of-mouth
referrals for Red Paddle Co.'s paddle boards.
● Delivered exceptional after-sales support, resolving any product-related concerns or inquiries, ensuring a seamless and positive
customer experience with our paddle board products.
Self Employed
Retail AND Wholesale Sales Consultant | 04/2018 - 01/2020
Assisted Brand and Retail clients with sales strategy and analysis
Nitro L1 Premium Outerwear
Sales Representative | 09/2017 - 03/2018
● Cultivated and expanded relationships with key retailers in Ontario and Manitoba regions.
● Represented the Nitro & L1 brands with professionalism and expertise.
● Analyzed market trends to identify sales opportunities.
● Coordinated with marketing teams to execute impactful product launches.
● Delivered product training sessions to retail staff for enhanced brand awareness.
● Achieved quarterly and annual sales targets consistently.
● Provided feedback to design and production teams on market needs.
● Negotiated and finalized contracts with new and existing clients.
● Organized and attended trade shows to promote the brand.
● Collaborated with customer service teams to address client concerns promptly.
● Managed inventory and ensured timely deliveries to retailers.
● Developed sales strategies tailored to the unique needs of the Ontario/Manitoba markets.
● Monitored competitors' activities and adjusted strategies accordingly.
● Maintained detailed records of sales activities and provided regular reports to management.
● Fostered long-term relationships with clients for repeat business.
● Participated in team meetings and contributed to the overall growth strategy of the company.
Wild AND Heart Boutique
Menswear AND Accessories Buyer | 09/2015 - 04/2017
Handpicked and procured Menswear and accessories.
Inventory Manager
● Oversaw inventory accuracy and ensured its display on the sales floor as Inventory Manager.
Euda Sports Agency
Owner Operator | 01/2006 - 12/2015
● Spearheaded marketing campaigns for premier fashion labels across Canada.
● Focused on elevating emerging brands aiming to broaden their Canadian presence.
● Represented a diverse portfolio including Troy Lee Designs, Alpinestar, Hart & Huntington Clothing, Wutang brand, Rocksmith
Clothing, and more.
Grenade Gloves
North American Sales Manager | 07/2014 - 04/2015
● Oversaw sales & stock for the North American region as North American Sales Manager.
● Directed Sales Reps across North America to bolster the brand's marketplace standing.
Mercer House
National Sales Manager | 01/2013 - 02/2015
Led the sales & promotional efforts for the Famous Stars and Straps brand, catering to both independent and leading accounts
nationwide under Mercer House distributorship.
La Jolla Group
Majors Account Representative AND Core Accounts Sales Representative | 01/2006 - 01/2013
Championed sales & marketing initiatives for brands like Rusty, Lost Enterprises, and others in Ontario & Manitoba.
Education history
University Of Victoria
bachelors
Connections
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