James Gooch: in Carlsbad, CA
James Gooch
Carlsbad | United States
Skills
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Interests
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Industries
Creative Agencies
Music
Summary
Activity
Projects
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Work experience
Aphex
Marketing Manager | 05/2013 - 05/2014
Brought greater consumer awareness and increased sales to this pro audio manufacturer
• Successfully re-established under-performing brand in crowded marketplace with fresh marketing initiatives
• Strengthened brand identity and social media presence to reach more customers
• Redesigned web site from ground up, brought consistent design and voice to marketing materials
Extreme Reach
Marketing Writer | 09/2011 - 10/2012
Created compelling marketing materials for B2B video ad delivery company
• Wrote, designed and updated exciting content for company’s web site, literature, press releases and more
• Worked with IT department to make company’s delivery platform more user-friendly
LOUD Technologies
Marketing Manager | 07/2006 - 08/2008
Juggled and successfully managed varying marketing objectives for multiple brands and identities
• Received accolades on four content-rich web sites for interactivity with consumers and fresh content
• Helped develop numerous international ad campaigns, oversaw correct brand and logo usage for all brands
• Leveraged current social media (Facebook, Twitter, etc.) to reach more and more customers with
product info and promotions and measured results with Google Analytics, etc.
Education history
University of Washington
Bachelor's Degree | 1981 - 1985
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