James Mackie: in Los angeles , CA

Brewberry co,. ltd | Official distributer for AB InBev Served as Brand Marketing Manager responsible for all corporate and retail marketing, advertising, event planning /managing, outreach, and product and company and design initiatives of this high-end beer company with sales of over $10 million in revenue annually. • Responsible for managing multiple annual brand marketing campaign budgets of up to $3 million. • Collaborated and worked with AB InBev global; brands such as Stella Artois and Hoegaarden on a daily basis. • Monitored market trends and oversaw advertising and marketing activities to ensure the right message is delivered for all brands. • Worked closely with creative agencies in developing premium events, countrywide branch designs, T.V ads, print ads and web based technologies. • Liaised effectively with sponsors/clients and various cross functional departments to ensure successful implementation of partnership programs. • Directly worked with CEO to develop marketing plans and initiatives to increase sales, brand awareness, and to execute all marketing functions. • Strategically involved in the development of products and services, defining targets, budgets and goals and initiated new marketing procedures and policies to enhance customer experience within the retail establishments. • Successfully created and launched membership based loyalty CRM programs. + Increased membership within a 6-month period by 50%. • Implemented KPI oriented real-time project coordination programs for my teams to ensure efficiency in reaching our targets.

Brewberry co,. ltd | Official distributer for AB InBev • Creating engaging sales promotions within multiple marketing campaigns. • Researched and developed a large content database for multiple dynamic marketing /branding campaigns. • Responsible for overseeing all artwork for mass media promotional ads. • Responsible for overseeing all in-bound multiple branch artwork. • Liaison between interior design houses and construction contractors to develop multiple branch outlets within extremely tight timeframes. • Developed strategic baselines that would strengthen future corporate branding projects. • Liaison for brand partnership events at numerous venues. • Completed the role of managing multiple branch locations. • Assisted the outbound sales teams with new concepts, content and materials. • Implemented KPI oriented real-time project coordination programs for my teams to ensure efficiency in reaching our targets.

• Involved with the development of modifications for military & medical vehicles throughout the product range. Involved with the design and production of the Singaporean SWAT team vehicles. Assisted in the esthetic design of the TORV military vehicle. • Supervised the filming of action shots of vehicles in and outside the private test facility. • Created infographic designs for technical drawings. • Oversaw the production of sales + branding materials. • Maintained relations with international clients for around the world. • Sourced and competed for global contracts working with the Redcross, UN, US government & others. • Implemented and activated the ‘ACT’ CRM customer relationship managment system working in collaboration with the IT department.

• Developed and implemented corporate branding + marketing materials such as sales kit booklets, product diagrams with spec sheets. • Oversaw and developed the company website design and content. • Designed concept cars for motorshows to promote our R&D department. • Designed the company’s racing car team livery that was a joint venture with other companies as ‘Recor’.