James McCabe: Director of Marketing in San Antonio, TX

Oversee the entire marketing plan and execution for the largest urology group in South Texas. Manage web, social media, video, and traditional media. Focus on customer satisfaction with website user experience, check-in, brand standards, and interactions with medical providers. Manage reputation management through patient experience surveys and online reviews. Increased brand awareness as a strong community partner through event participation and sponsorship. Achievements: • Increased social media content, interactions, and page likes. • Website user-experience updates for both desktop and mobile. • Created a successful marketing strategy for the addition of five new doctors. • Increased community outreach events. Focused on providers as an integral partner in San Antonio. Organized informational discussions, TV spots, and social media posts promoting a healthy lifestyle. • Increased patient numbers via marketing initiatives that focused on new procedures. • Created more modern, approachable videos on procedures, introducing providers, and promoting the brand.

Produced impactful print and Internet ads including design of company website and social media presence and engagement efforts. Managed video projects, directed activities and expenditures for video and graphic design freelancers, and handled vendor management. Managed television and film product placement. Drove project budget compliance, prepared expense reports for projects/travel, and performed market research reaching target audiences for ads.

Created commercial and corporate projects, music videos, short films, and web series. Duties included writing, directing, producing, and editing pieces for diverse client population. Oversaw daily operations, led teams, and maintained and serviced production equipment. Wrote web copy, handled graphic design, and managed social media presence. Performed all HR functions including recruiting and on-boarding personnel and internal conflict resolution.