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James Moat: Director, Global Digital Corporate Communications in Redondo Beach, CA

James Moat

Director, Global Digital Corporate Communications
Redondo Beach | United States
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Summary
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Work experience
Image Avery Dennison

Avery Dennison

Director, Global Digital Corporate Communications | 10/2011 - Current

• Global digital communications strategy ownership for a Fortune 375, generating $6.3B in 2014, with a presence in 52 countries. • Creation and implementation of an employee ambassador program that successfully educated, trained and mobilized all 25,000+ Avery Dennison employees, from senior leadership to factory floor (branded as the "Get Social" movement, which includes social media/email signature guidelines, educational videos, additional learning resources, presentations, and other useful resources) • 1,300% year-over-year increase in social media audience size across the entire social media portfolio • 120% year-over-year increase in organic traffic to our entire web portfolio • 95%+ positive brand sentiment (up from 60-65%) • Successfully launched the companies first enterprise-wide blog that consistently contributes to 30%+ of total traffic year-over-year, focused on thought-leadership of our brand • Deployment of internal mobile app strategy to ensure efficiency of our global workforce at key events • Oversee strategic partnerships to enable stronger employer branding and overall awareness with various partnerships that include USA Today, The Guardian, Rainforest Alliance, Sustainable Brands and others. • Facilitate as resident expert on all analytics pertaining to web (Google Analytics), social media (Radian6), and other traditional channels (Meltwater, BusinessWire, etc.) • Serve as enterprise-wide expert on areas of digital marketing (web, social media, search, email marketing, e-nurturing, social sentiment, visual/interactive media, mobile marketing & digital metrics). • Development of employer branding to support and drive effective marketing and communication strategies for employees, customers, shareholders and communities that fuel revenue growth, market awareness and brand loyalty.
Education history
Image Northeastern University

Northeastern University

MBA | 2011 - 2013

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1501 Lincoln Blvd.#1014 Venice, CA. 90291