Avery Dennison
Director, Global Digital Corporate Communications | 10/2011 - Current
• Global digital communications strategy ownership for a Fortune 375, generating $6.3B in 2014, with a presence in 52 countries.
• Creation and implementation of an employee ambassador program that successfully educated, trained and mobilized all 25,000+ Avery Dennison employees, from senior leadership to factory floor (branded as the "Get Social" movement, which includes social media/email signature guidelines, educational videos, additional learning resources, presentations, and other useful resources)
• 1,300% year-over-year increase in social media audience size across the entire social media portfolio
• 120% year-over-year increase in organic traffic to our entire web portfolio
• 95%+ positive brand sentiment (up from 60-65%)
• Successfully launched the companies first enterprise-wide blog that consistently contributes to 30%+ of total traffic year-over-year, focused on thought-leadership of our brand
• Deployment of internal mobile app strategy to ensure efficiency of our global workforce at key events
• Oversee strategic partnerships to enable stronger employer branding and overall awareness with various partnerships that include USA Today, The Guardian, Rainforest Alliance, Sustainable Brands and others.
• Facilitate as resident expert on all analytics pertaining to web (Google Analytics), social media (Radian6), and other traditional channels (Meltwater, BusinessWire, etc.)
• Serve as enterprise-wide expert on areas of digital marketing (web, social media, search, email marketing, e-nurturing, social sentiment, visual/interactive media, mobile marketing & digital metrics).
• Development of employer branding to support and drive effective marketing and communication strategies for employees, customers, shareholders and communities that fuel revenue growth, market awareness and brand loyalty.