Jason Reeder: Director of Retail Partner Ecommerce in Temecula, CA

Lead growth strategy and execution across retail partners for: BestBuy.com, Target.com, Walmart.com, DicksSportingGoods.com, Costco.com, along with specialty retailers in the sporting goods and fashion and beauty verticals. -Lead GTM execution for all NPI's including: Theragun 5th Gen, SmartGoggles, RecoveryAir and other during 2H of 2022. -Develop World Class PDP's.  Global content syndication strategy & execution.  -Develop Analytics capabilities to maximize incremental unit sales growth.  -Develop Advertising Budget analysis prioritizing ROI over ROAS  -Hands on campaign attribution analysis to expose non-brand vs. brand incrementality. -Daily campaign management of Criteo, Citrus and other lower funnel conversion tactics.  

HP Inc. Responsible for Consumer & Business Print HW US Market Lead Best in Class Customer Experience Initiatives: Brand Store CX and development, continual Product Page testing Lead Strategy to Connect WW HP Brand with Amazon CX Optimize Amazon Search SOV to HP Business Goals (ROI, Sales Goals, Share Growth) Lead OPEX Funding Initiatives supporting AMS/AMG Demand Gen, 3rd Party sourced customer experience enhancements, Content Testing and CX Initiatives Lead Print HW Go To Market strategy and execution Develop, Share and Teach Amazon GTM Best Practices across WW markets Support emerging growth markets with internal process requirements

Develop Online Business Development Programs for HP's largest online retail partners Increase Online Share & Sales across Top Partners through optimization strategy Amazon.com, eBay.com, Walmart.com, Jet.com, BestBuy.com, Target.com, Staples.com, OxiceDepot.com, CDW.com, Costco.com & more. Lead New Product Launch & Go To Market Execution Plan for HPS Consumer Print Hardware Category

MI Technologies Inc. Channel Advisor Expertise - Successfully launched Walmart.com, eBay.com, Jet.com, Rakuten, Rakuten, NewEgg, NewEgg Business, Mercado Libre, Sears, Fruugo marketplaces and more. Hands on platform migration of legacy ASPDNSF to Magento Multi-Store environment Amazon Seller Central & Amazon Vendor Central hands on experience and expertise including product variation listings, A+ pages, repricing and buy box strategies, reputation management and product review growth strategy. Lead creative team to enhance existing brand and modernize customer experience within a replacement part product vertical. Architected and Optimized 20,000 sku product feed for Multi-Store environment Architected Product Feed and SEM Campaigns in a cohesive cost saving process Architected Lead Generation Program for .GOV & .EDU Customers Top Level Ownership of all Web properties and Channel Advisor connected channels.

P&L Ownership of all eCommerce Channels including: Paid Search, Marketplace, Axiliate & CSE Channels, which exceed 50% of Total Traxic to Skinit.com. Program Development and daily execution of the following SEM channels: PPC (Adwords, AdCenter, Yahoo, Others) / Exceeding $2 million in Annual AdSpend Marketplaces (Amazon, eBay, Rakuten, Sears, Best Buy) through Mercent platform. Axiliate Channels (CJ, SAS, Axiliate Traction, Google Network, Impact Radius, PepperJam, others), In-House Axiliate program (HasOxers) / Grew from $0 to $1.5 in annual revenue Shopping Engines (Google Base, Shopzilla, Shopping.com, PriceGrabber, Pronto, Giys.com, others) / Grew from $0 to $300,000+ in annual revenue. Strong experience leveraging Monetate to boost ROAS across targeted segments. Broad Level Responsibilities: Magento platform migration project management specific to marketing channel integration and UI design based on analytics Directly execute, manage & own SEM channels Determine optimal Marketing mix across SEM tactics for maximum ROAS Develop actionable optimization strategies for existing channels, customer experience & internal ecommerce processes Determine and execute S.M.A.R.T Goals on quarterly and annual basis Provide weekly executive briefings, provide SEM program health status, annual & quarterly forecasts, quarterly project post mortems Develop channel recommendations and quantify emerging trends & demographic opportunities Liaise with multiple stakeholders and provide channel expertise to product managers, licensing group, tech team, art team, executive group. Weekly vendor communication, establish and track deliverables, discuss baseline performance, review success metrics Provide interdepartmental training of SEM channel operations, performance & utilization opportunities.

Managed and executed the SEM / Paid Search program for Superwarehouse.com Managed $2mil + budget spanning multiple accounts consisting of over 200,000 keywords Integrated IngramMicro product feed into PPC work flow process Built, executed and optimized around a long tail conversion strategy in the highly competitive B2B technology industry.

Steele Canyon Golf Club - Semi-Private / Resort Facility Full-Time product buyer, shop merchandise manager, Assistant Golf Professional, Teaching Professional As the Product Buyer & inventory manager, I was successfully able to reduce our "Inventoryon-hand" by 25%, increase C.O.G.S. margins by +10% and exceed year over year sales revenues goals. Consistently exceed budget goals of 60-65% C.O.G.S. margins & profitability for 4+ consecutive years. Provided in-house P.O.S support, assisted with club wide network administration Co-developed P&L for department, created budget expectations for golf shop. Managed monthly, quarterly & semi-annual golf shop merchandise buying cycle Managed over 2 million in inventory at less than 1% monthly avg. loss / they rate. Developed and maintained relationships with over 30 active manufacturers / product suppliers Creative marketing / Extensive experience with print advertising & web design Forecasting and budgeting experience with golf club advertising and marketing Extensive product line planning and product release forecasting for retail operation Expert knowledge of golf industry products, particularly Taylor Made, Adidas Golf, Callaway, Titleist, Nike Golf

Golf Department Marketing Manager / Domestic Sales. Hired to develop the golf infrastructure for this emerging high end golf travel company. Extensive destination product development; golf & hotel contract negotiations Database development, golf packages product management Online marketing, print ad sales, inbound golf packages sales Marketing plan, advertising partner development. High end clients include American Express, Virtuoso, T & L Golf Magazine. National co-branded marketing campaign experience working jointly with high profile clients: American Express Platinum, Travel & Leisure Golf Magazine, Virtuoso, Golf Digest Magazine

Domestic Golf Product Manager Responsibilities included: Negotiating NET rates with all domestic golf course partners and resorts Managing / Expanding the marketing team overseeing the product database / infrastructure Development, contracting, rate negotiations, marketing package / advertising sales Negotiations with national management companies including: Troon Golf, Suncorp., American Golf, and ClubCorp., and regional entities Expert geographic knowledge of domestic golf destinations including 15+ states, Canada, Mexico and Carribbean. Spent 15-20 weeks p/year travelling within territory Extensive international geographical knowledge