Jasper Juaniza: Master's in User Experience Design | Art Direction, Branding Expert in Santa Monica, California

Freelance art director specializing in digital marketing, email campaigns, UI/UX designs, and photographic art direction for product and lifestyle campaigns. Clients include Facebook, SHEIN, Global Citizen, Impel Studios, and Sekisui House.

- Mentored and managed a team of 4 designers by providing art direction and thoughtful feedback. - Produced storyboards and mockups for high priority campaigns in partnership with D-level executives. - Integrated feedback from A/B tests and user data to optimize and continuously improve digital creative assets. - Art directed product and lifestyle photography.

- Managed and designed all visual branding projects for digital and print assets. - Developed and directed initial phase of full OpenWeb rebrand. - Crafted paid media campaigns for B2B lead generation.

- Developed branding design for Global Citizen Hamburg Festival 2017 by creating posters, merchandise graphics, signage, and marketing materials. - Executed high priority campaigns from start to finish. - Partnered with the creative team to unite the visual design consistently across promotional media channels.

- Successfully designed and branded an internal creative consultancy program with the Creative Shop for Facebook clients and employees. - Launched an internal distribution hub for the Creative Shop by developing, designing and HTML coding the project independently. - Assisted creative strategists in developing advertising campaigns using native Facebook and Instagram ad-tools. - Analyzed social media and advertising data to develop and optimize marketing campaigns for clients and partners.

- Successfully executed weekly e-mail marketing campaigns meeting strict deadlines within current brand guidelines. - Collaborated on all creative production including art directing weekly sales campaigns, brainstorming user buying experience, and post-production image editing and design. - Partnered with visual merchandisers on daily web and mobile experience updates in response to seasonal fashion trends and user buying behavior. - Lead designer in developing design and art direction for Jackthreads.com rebrand. Included new graphic design systems, new email templates, and new print design templates.