Jeff Bos: National Sales Director - Børn Men's Footwear in Bainbridge Island, WA

Advanced to lead the Børn Men's division to formulate sales, marketing, and business development strategies to drive top and bottom-line growth with key accounts across all major retail channels: department store, independent specialty, sporting goods, value, catalog, and e-commerce. • Launched a sales force that generated $18M in base sales. • Revitalized our stagnant independent specialty business through the creation of strategic marketing programs, providing one-on-one sales coaching, and driving the brand through product education and tools. • Exceeded our 2018 sales goal of $16.8M by 23% and posted a sales increase three consecutive years. • Directly manage Zappos.com and expanded their business with Børn Men's to exceed their sales plan of $2.3M for 2019. • Ranked #1 across all Børn Group brands in profitability for the company in 2018 and 2019 as the result of enhanced forecasting and successful liquidation of end-of-season product that exceeded or internal profit margin targets. • Collaborate with our product development teams on a quarterly basis to provide style direction for the U.S. market.

Realigned the national sales force comprised of nine territory representatives managing 1,100+ accounts. • Created the "Expand the Brand" program tailored to USRA members to drive four consecutive years of incremental sales of 11% - 18%. • Designed a weekly selling report that was completed by each representative to measure sell-in/sell-through KPI's. • Spearheaded sales growth through the launch of new marketing initiatives and development of sales programs to leverage a larger preseason business of 7% - 12% each year. • Directly managed Zappos.com and achieved YOY sales increase of 9% -23% from 2011-2016.

Responsibilities included driving new business development, account management and execution of a detailed sales plan for the independent, catalog, and e-commerce accounts within my territory consisting of six states. • Reignited a struggling territory by executing a detailed sales plan that resulted in a 17% increase on a $2.1 million dollar territory. • Represented Børn at numerous trade shows and successfully opened sixteen new accounts in 2011 for a 23% increase. • Created account specific marketing programs to empower the sales staff and engage consumers.

Responsible for building, guiding and retaining a sales team that consistently delivered at the highest level with a keen focus on both sell-in and sell-through of the J Shoes brand. • Established and managed major national accounts, including Nordstrom, DSW, and Pac Sun. • Landed and personally managed key e-commerce accounts, including Amazon and Zappos. • Successfully opened 300+ accounts to drive YOY sales increases of 10% to 25% over four years. • Developed and leveraged a custom concept shop program in twenty key independent retailers and increased sales by 21%.

Reebok Men's, Women's, and Kid's Footwear and Apparel Restructured a sales force to manage nine western states and delivered effective coaching, motivation, and recognition to improve results. • Directed a high caliber sales team responsible for increasing sales from $12 to $43 million. • Personally managed several major accounts which included Shoe Palace, Sports Authority, Zappos.com, and FrontRunners while posting a YOY increase of 7% - 16% over six years. • Worked closely with category product managers and retailers to gather customer feedback and developed a new product that represented $1.2M in incremental business for the company from 2004 - 2005. • Winner of the prestigious Reebok President's Club award in 2003 by delivering a 43% annual volume increase.