Jeff Stevens: Brand Builder in Miraflores, LIM
Jeff Stevens
Brand Builder
Miraflores | PE
Skills
No information
Interests
Photography
Surf
Product invention/development
Industries
Lifestyle
Outdoor
Skate
Surf
Swim
Health & Fitness
Summary
Activity
Projects
No information
Work experience
Una Tienda Común
Brand Builder | 12/2020 - Current
www.unatiendacomun.com
Una Tienda Común (translation: A Common Store) is the place to find "Simple, well made things" for
home and family. Our first collection is available now and is made with amazing, locally sourced and dyed cotton in colors taken from the natural places we love here in Peru.
• Creative Direction • Brand Development • Brand Marketing • Product Creation • Apparel Design •
Studio and Lifestyle Photography • Graphic Communication Formulas and Design • Retail Design
Beso de Sal
Brand Builder | 06/2010 - 01/2021
www.besodesal.com
Beso de Sal (translation: Kiss of Salt) is a beach lifestyle brand with a focus on the very best fabrics and
form enhancing fit. Inspired by the Desert Coast of Peru, each collection offers the ability to mix and match your own sets from our unique print and solid color separates. We also offer swimwear and sun
protection for kids as well as an amazing line of surf specific one pieces and bikinis.
Brand Creation • Brand Image Management • Brand Marketing • Product and Lifestyle Photography •
Communication Strategies • Pattern Design • Apparel Design • Art Direction • Photo Composite and Retouching • Retail Space Design • Social Media Marketing
Crispin Porter + Bogusky
Brand Architect | 12/2013 - 12/2015
Enjoyed being an integral member of a small group of designers, creators, anthropologists, brand
developers, 3D artists and questioners of the status quo who worked separately from the larger
company of CP+B. Under the leadership of Neil Riddell, our group partnered with owners and experts in various consumer markets to create new brands and products for those brands in which we held
ownership. This was a completely novel approach for a traditionally "creative for hire" company like CP
+B. Our approach included deep dives into the markets we were entering for a complete understanding
of not only trends, but sociological and personal needs of the people we were creating for. Largest
partners and projects included Noll Surfboards, Papa's Pilar Rum (Hemingway family), Dolomite (Italian boots).
• Brand Concept and Design • Industrial Process Research• Product Concept and Design • Market
Anthropology • Communication Strategies • Apparel Design • Art Direction • Photoshop Rendering •
Design Illustration • Spacial Design • Presentation Design • Consumer Insights
121
Associate Creative Director | 03/2012 - 03/2013
Working directly with company Partner and Chief Creative Officer at 121, Gonzalo Calmet, I was
brought into an extremely fast paced environment to guide and influence a creative department
consisting of 24 art directors, copywriters and graphic production artists to improve the aesthetic appeal and maintain brand standards for each of their corporate clients. Clients included Banco de Credito,
Calidda Gas, Prom Peru, Movistar, Innova Schools, Decor Center and others. This was all done in
Spanish (which is my second language) along with some very patient creatives who also spoke English.
Spanglish and teamwork made it happen!
• Project Management • Brand Identity Adherence • Art Direction • Marketing Campaign Creation •
Team Management • Brand Management • Logo Design • Photo Direction • Client Presentations •
Business Development
SOLO
Brand Designer/Branding/Photog | 11/2008 - 03/2012
A new city, country and culture. I worked for several small clients, revamping their brands, developing new company names, designing corporate logos, creating communication strategies, building brand books, designing product displays, labels and packaging. I also shifted my focus on aerial photography toward what the market in Lima demanded and used my equipment and photoshop skills to produce imagery for clients ranging from hydroelectric power to a popular boy band marketing images. These
were crazy times!
Dacra Development
Art Director | 05/2000 - 12/2003
World Publications Group
Art Director | 11/1998 - 01/2000
WaterSki Magazine
WindSurfing Magazine
United States Marine Corps
Corporal | 12/1990 - 01/1995
Served during the Gulf War time period. First 3 years served as an Air Traffic Controller. My last year
was served as a Crash Fire Rescue firefighter.
Education history
Art Institutes
Bachelor
Connections
Companies (0)
No information