Jeff Stevens: Brand Builder in Miraflores, LIM

www.unatiendacomun.com Una Tienda Común (translation: A Common Store) is the place to find "Simple, well made things" for home and family. Our first collection is available now and is made with amazing, locally sourced and dyed cotton in colors taken from the natural places we love here in Peru. • Creative Direction • Brand Development • Brand Marketing • Product Creation • Apparel Design • Studio and Lifestyle Photography • Graphic Communication Formulas and Design • Retail Design

www.besodesal.com Beso de Sal (translation: Kiss of Salt) is a beach lifestyle brand with a focus on the very best fabrics and form enhancing fit. Inspired by the Desert Coast of Peru, each collection offers the ability to mix and match your own sets from our unique print and solid color separates. We also offer swimwear and sun protection for kids as well as an amazing line of surf specific one pieces and bikinis. Brand Creation • Brand Image Management • Brand Marketing • Product and Lifestyle Photography • Communication Strategies • Pattern Design • Apparel Design • Art Direction • Photo Composite and Retouching • Retail Space Design • Social Media Marketing

Enjoyed being an integral member of a small group of designers, creators, anthropologists, brand developers, 3D artists and questioners of the status quo who worked separately from the larger company of CP+B. Under the leadership of Neil Riddell, our group partnered with owners and experts in various consumer markets to create new brands and products for those brands in which we held ownership. This was a completely novel approach for a traditionally "creative for hire" company like CP +B. Our approach included deep dives into the markets we were entering for a complete understanding of not only trends, but sociological and personal needs of the people we were creating for. Largest partners and projects included Noll Surfboards, Papa's Pilar Rum (Hemingway family), Dolomite (Italian boots). • Brand Concept and Design • Industrial Process Research• Product Concept and Design • Market Anthropology • Communication Strategies • Apparel Design • Art Direction • Photoshop Rendering • Design Illustration • Spacial Design • Presentation Design • Consumer Insights

Working directly with company Partner and Chief Creative Officer at 121, Gonzalo Calmet, I was brought into an extremely fast paced environment to guide and influence a creative department consisting of 24 art directors, copywriters and graphic production artists to improve the aesthetic appeal and maintain brand standards for each of their corporate clients. Clients included Banco de Credito, Calidda Gas, Prom Peru, Movistar, Innova Schools, Decor Center and others. This was all done in Spanish (which is my second language) along with some very patient creatives who also spoke English. Spanglish and teamwork made it happen! • Project Management • Brand Identity Adherence • Art Direction • Marketing Campaign Creation • Team Management • Brand Management • Logo Design • Photo Direction • Client Presentations • Business Development

A new city, country and culture. I worked for several small clients, revamping their brands, developing new company names, designing corporate logos, creating communication strategies, building brand books, designing product displays, labels and packaging. I also shifted my focus on aerial photography toward what the market in Lima demanded and used my equipment and photoshop skills to produce imagery for clients ranging from hydroelectric power to a popular boy band marketing images. These were crazy times!

WaterSki Magazine WindSurfing Magazine

Served during the Gulf War time period. First 3 years served as an Air Traffic Controller. My last year was served as a Crash Fire Rescue firefighter.