Jeffrey Schuessler: Senior Manager - Experiential Marketing in San Francisco, CA

Develop overall experiential marketing strategy and innovative solutions to achieve business objectives and execute events with premium customer experience. Team leader and mentor across all departments. Maintain budgets while managing the collaboration, negotiation, and fulfillment of all vendor contracts. - Team leader for (6) internal marketing managers and over (40) freelance professionals while remaining the strategic point of contact for all clients and partners. - Manage and execute over (125) premium events and sponsorship activations across North America in 2016, improving program capacity and customer experience. - Collaborate between senior leaders, departments, agencies, partners and clients to achieve the highest level brand experiences and new business opportunities. - Strategic product planning and launch strategies for global programs and events. - Cost-effective marketing management and vendor negotiations with tracks, hotels,and venues resulting in 15% cost reduction

Responsible for corporate marketing and promotional events with focus on customer experience, brand management, corporate positioning, sponsors, partners, product launches, sales collateral and tradeshow marketing. Managed over 50 events a year and a multi million dollar budget to support brand exposure and drive sales by devising high impact to-cost ratio promotions consistent with Ducati’s global brand culture and ever changing sales and market goals. - Developed and launched integrated multi-channel marketing campaigns supporting events, product placement, web, customer loyalty programs, social media, press and community groups that propelled sales from 2009 to a 40% increase by 2012. - Managed national marketing campaigns for product launches, sales promotions and customer events, enabling Ducati’s overall North American market sales to reach record growth in 2011 with a 43% increase, and continuing growth in 2012 with a 21% increase.