Jennifer Cataquiz: Account Manager in Garden Grove, CA

Developed and maintained relationships with vendors, clients, and ambassadors to support brand messages and campaigns and drive traffic to the company website. I organized a calendar to plan assets for social media content and communications, email campaigns, Facebook and Instagram advertising, new product launch, and Amazon Storefront through Amazon Seller Marketplace. I have collaborated with cross-functional teams to strategize and implement email and advertising campaigns. Working with a team member to optimize SEO and understand data from Google Analytics so we can provide feedback for a better approach on keyword combinations and design more effective ad campaigns for targeted audiences. I would track and analyze audience behavior, social engagement, e-commerce metrics, and CRO. With designing apparel, I created and developed a design calendar and color direction for the upcoming seasons along with designing. The calendar would include deadlines for development, design, production timeline, and photoshoots.

As the import designer, I conceptualized and designed the men and women categories: woven, knit, outerwear, fleece, bottoms, and activewear. Planned and prepared the collection development for the upcoming season. Presentations would include color and fabric inspiration on a mood board, flat sketches created in Adobe Illustrator, and coordinating tech packs in Excel. During tradeshow season, I would create line sheets and presentation packets for the sales team and assist with meetings with clients for design presentations and SMU orders. Alongside the eCommerce team, my responsibilities included photoshoots, merchandising, styling, and Copywrite for product details.