Jennifer Maffeo: Founder in Lido Beach, NY

Marketing Consultancy • www.lidocreative.com Develop digital marketing and inbound lead generation strategies and collateral for various industries • Consult clients on website and marketing automation programs including inbound lead generation, integrated marketing, content management and information architecture • Create content and implement automated workflows and email campaigns to enhance user experience and nurture leads while promoting client brands and product lines • Design and develop website content, landing pages, physical assets and tradeshow marketing materials to attract leads and site visitors while boosting brand awareness and conversions • Current and past clients include Austin-Weston, Bridgeline, BizBash, LiftMetrix (now Hootsuite Impact), The Leo House of NYC, LassoBack, OpenMoves, Moderne Communications, Crowdster

SaaS Peer-to-Peer Marketing Engagement Solution Rebrand, launch, develop and strengthen start-up company and develop marketing initiatives • Expand target audience by rebranding from Karma411 to Crowdster (product, pricing, revenue projections, branding) • Lead marketing strategy to develop solutions that deliver results (website, social media, downloadable whitepapers, video, SEO, PR) • Develop strategic relationships with key event, media and publishing companies that result in regular speaking engagements and media exposure • Measure advertising performance and ensure delivery against sales and business goals • Develop and manage channel partner and strategic vendor relationships

Experiential Marketing Agency with Nationwide Capabilities in Events, Mobile Marketing & Non-Traditional Media Facilitate all aspects of client strategy from generation of online leads to answering RFPs and client communication • Increased monthly website traffic by 900% through management/development of Google Adwords campaigns, online marketing campaigns and blogging • Creative development, design, site structure (information architecture), and maintenance of new experiential marketing website • Developed and pitched integrated marketing programs spanning experiential marketing, non-traditional media, interactive technologies and neighborhood media placement for a diverse range of clients including: Suave, Merrell, StriVectin, Keds, Alaska Airlines, Hush Puppies • Facilitating growth through the strategic development of new services, offerings and partnerships • Redesign effective proposals, presentations and creative materials for presentation to key clients and stakeholders