Jennifer Sugarman: Senior Director, Partnership Marketing in Cardiff, CA

*Director, Partnership Marketing (2011 – 2015), Manager, Partnership Marketing (2009-2011) *President's Award for Excellence (2014) - Oversees four employees: Two (2) Managers and Two (2) Coordinators - Oversees the development of marketing and sponsorship programs across all CGI properties event, print, digital, social media, mobile, database (newsletters) and grassroots: Rock ‘n’ Roll Marathon Series, Kids Rock Series, TriRock Series, Competitor, Women’s Running, Triathlete and Velo - Creates integrated, multiplatform programs for current and potential advertisers - Strong knowledge and understanding of digital and social media - Successful programs for partners/advertisers include: Toyota, Mazda, Brooks, Gatorade, Milk, Mizuno, Transamerica, Humana Vitality, Westin and more - Instrumental in creating unique “out of the box” opportunities for current and potential partners/advertisers - Manages the development of all materials for the sales team: presentations, media kits, collateral, proposals, etc. - Oversees the execution of custom programs for partners/advertisers - Manages and evaluates all research to support sales - Proprietary audience research as well as third party metrics

- Develops and manages marketing and sponsorship programs for all Universal Sports properties: UniversalSports.com, Universal Sports TV, Universal Sports Mobile, Universal Sports Core Network - Creates multiplatform media (TV and online) programs for current and potential advertisers - Successful programs for advertisers such as Nike, Gatorade, Champion, etc. - Instrumental in creating unique “out of the box” opportunities for current and potential advertisers - Works with TV and online production teams on developing new programs - Manages the development of all materials for the sales team: presentations, media kits, proposals, etc. - Oversees all trade marketing plans to drive advertisers/clients to UniversalSports.com and Universal Sports TV - Manages and evaluates all research to support sales - Proprietary audience research as well as third party metrics Works with NBC Sales Marketing team on NBC/Universal Sports cross-platform programs Works with Marketing counterparts to help drive audience traffic to UniversalSports.com and Universal Sports TV

- Develops and manages overall media strategy for all lines within adidas Originals, the lifestyle/fashion part of the brand (includes adidas Skateboarding, Celebrate Originality, Superstar, adidas/NBA Superstar, Ali by adidas, adicolor, Urban Basics, Missy Elliot, adidas Originals stores and adidas coop initiatives with retail partners – Foot Locker, Finish Line, Journeys, etc.) - Develops and manages overall media strategy for adidas/Stella McCartney - Experience in all media- Online, Social Media, Mobile, Print, OOH, Radio, TV, Events - Has managed large national multiplatform programs as well as smaller scale regional initiatives - Creates and maintains: presentation decks, flowcharts, budget worksheets, post campaign analysis, etc. - Works with creative teams in providing target insight, helping with overall concepts and ensuring the timely execution of creative materials (always makes sure material due dates are met) - Conducts research for all targets within the adidas account (and helps with consumer research for other accounts within the agency, new business pitches, etc.) - Knowledge of all standard media related consumer research tools - Conducts focus groups - Loves research! - Heavily involved in planning for other adidas Performance initiatives: Basketball, Running and Soccer - Works with Global counterparts and Global clients on Y-3 (collaboration with Yohji Yamamoto) media campaigns - Liaison between media partners and adidas clients - Negotiates rates with media partners to ensure client gain - Constantly researching and staying abreast of what is new with the target audience: trends in media habits, trends in lifestyle, motivations, etc. - Constantly researching and staying abreast of the changes and advancements/innovations in media - Constantly researching and staying abreast of what is going on in the footwear /fashion marketplace - Detail oriented, learns quickly, can multi-task and works well in a fast paced environment

- Developing and maintaining multi-million dollar campaigns for Sony PlayStation and Epson - Creating and maintaining presentation decks, flowcharts, rate grids and various documents for Epson and PlayStation - Researching lifestyle and media consumption habits of both PlayStation and Epson targets. - Liaison between the media vendors and the PlayStation and Epson teams and clients - Print specialist of the Epson and Sony PlayStation teams - Gathering, organizing and evaluating print related information for planning purposes - Ensuring the proper execution of PlayStation and Epson print campaigns - Keeping abreast of changes within consumer print - redesigns, new publications, publications folding, etc. for the benefit of all clients in OMD West - Managing an assistant and two interns - Great knowledge of tech and gaming/entertainment industries