Jeremy Kneisly: Creative Director in Lake Forest, California
Jeremy Kneisly
Creative Director
Lake Forest | United States
Skills
No information
Interests
Travel
Photography
Outdoors
Personal development
Summary
Activity
Projects
No information
Work experience
The Tea House on Los Rios
Creative Director | 02/2023 - Current
Marketing
Ecommerce
Design
Photography
Social Media
Product
TASCO MTB
Design Director | 05/2019 - 01/2023
• Own design execution for men’s, women’s, and kid’s annual product assortment inclusive of tops,
bottoms and accessories
• Manage product line, aligning with brand direction and meeting annual business goals
• Create seasonal stories through market/trend research and forecasting
• Execute clear and detailed tech-packs for development
• Manage product development partnering with vendors to insure products meet design intent
and target costs
• Developed brand strategy and design standards, implementing guidelines for all brand touchpoints
• Lead digital marketing strategy and execution across all paid, earned, and owned channels
• Merchandise and optimize ecommerce website, maximizing user experience, conversion rate, and SEO
• Plan and direct photoshoots aligning content with brand personality and design needs.
Tucker Powersports
Design Manger / Answer Racing | 11/2016 - 05/2019
• Plan, design, and develop Answer’s mountain bike apparel program
• Manage the flow and delegation of all design projects
• Design and execute clear and detailed tech-packs for development
• Push design innovation and out-of-the-box thinking
• Travel to factories to speed development and ensure product quality and accuracy
• Communicate design intent within cross-functional teams
• Lead design meetings and provide continual input to optimize the design process and
streamline development
Troy Lee Designs
Creative Director / Bike | 10/2011 - 10/2016
• Collaborate with key partners to implement brand vision, design language, and product direction
• Design concept-driven seasonal collections, executed while maintaining TLD’s unique brand aesthetic
• Lead team in the development of seasonal themes, color palettes, print, and pattern direction
• Design and execute clear and detailed tech-packs for development
• Deliver relevant styles that achieve target costs, retail and seasonal margin goals
• Lead presentations clearly communicating design vision and intent
• Seasonal travel to factories to speed development and ensure product quality
ONE Industries
Graphic Designer + Apparel Designer | 04/2009 - 10/2011
• Technical mountain bike apparel design including shorts, jerseys, and gloves
• Design and develop CE level protection for motocross and mountain bike applications
• Execute complex production artwork for sublimation graphics and helmet water decals
• Seasonal concepts for motorcycle graphics
• Build tech-packs for intricate TPR molds
Education history
Art Institute of California
BS | 2006 - 2009
Cabrillo College
AA | 2004 - 2006
Cornell University
Digital Marketing Certificate | 2021 - 2022
Connections
Companies (0)
No information