Jessica Brown: Senior Marketing Manager in Cardiff-by-the-Sea, CA

• Supervise the Marketing Department with two direct reports and 10 independent contractors to increase brand awareness, interest, credibility, site traffic and leads via leveraging a variety of digital marketing initiatives • Develop marketing strategies to build a lasting connection with consumers • Develop initiatives to support the customer journey, content calendar, social media, email marketing, newsletters and blogs, and PR content • Creative copywriting and content creation for quality communication pieces to attract customers and boost brand awareness • Oversee social media team across all social channels including Instagram, Facebook, Facebook Groups, Twitter, TikTok, YouTube and LinkedIn • Define, lead, and drive email marketing strategy to grow consumer base • Internal and public newsletters: Prepare well-structured online newsletters and promotional emails and organize their distribution through various channels using Content Management Systems • Sales Materials: Manage design team to develop and maintain internal sales materials including power point presentations, brochures, POS, and Event collateral • Video & Photo Shoots: Create photo and video shoot strategic briefs and shot list, secure locations, models and product to ensure that marketing content acquisition needs are met • Event Marketing: Serve as marketing liaison with internal events team, identify key consumer and trade events, coordinate all marketing integration activities, ensuring that brand is represented properly • Analyze and evaluate industry technology, benchmarks, and market research regarding competitor’s programs to identify gaps and opportunities for improvement

• Works with marketing team regarding social strategy, planning, execution and reporting • Photograph product and lifestyle photography for social and marketing campaigns • Produce photo and video shoots for high-level content (product & lifestyle) for digital/social/email/web collateral across multiple brands. Responsible for budget, scouting, casting, styling, on-site direction • Supervise social media strategy across key platforms: Instagram, Facebook, Twitter, YouTube, Pinterest, Snapchat, TikTok, LinkedIn • Analyze performance of social content, refine strategy based off results • Create content calendar and work with E-commerce Manager to create supplemental assets outside of brand campaigns and product stories • Regularly analyze and evaluate existing and potential social media activities/strategies • Responsible for hitting specific growth goals across social platforms; proven track record for multiple brands • Manage ambassador and influencer programs of 100+ across multiple brands • Manage PR team for press placement initiatives

• Graphic design, illustration, photography, brand development, creative marketing strategy services. • Created branding campaign including, bottle logo and apparel for Institution Ale company • Create custom commissioned paintings, sculptures and installations. • Clients include Bleusalt, TOM’S Shoes, Lono Life, Luxxe Spice, San Diego Coffee & Tea, Wave of Wellness. • Exhibit in live painting shows, gallery exhibits, and music festivals. • Contribute utility box mural to Encinitas 101 Main Street Association’s Utility of Art project. Website: www.jbrownarts.com Instagram: @jbrownarts

• Execute asset creation for web, e-mail, social, paid and all other channels. • Shoot photography and video for marketing and event campaigns. • Supervise marketing team’s visual creative strategy, ensure brand consistency. • Photo shoot production including budgeting, scouting, casting, scheduling, styling, on-site direction. • Style models for commercial and advertisement shoots, select garments for PR sends. • Collateral production, budgeting and management of print, direct mail, advertisements. • Research and analyze fashion trends to produce lookbooks and catalogs. • Design and create webpages on Magento platform. • Print design for exclusive apparel products.

• Generate daily social media content on Facebook, Twitter, and LinkedIn

• Photo shoot production for web and print assets. • Merchandise product at trunk shows to create visually compelling shop • Manage Pinterest and fashion blogger collboration and giveaways.