Jo Rogel: Digital Marketing Strategist in North Bend, WA

Independent practice to provide digital marketing services directly to clients. Manage projects and practices including digital advertising, organic search optimization, research and analysis, social media marketing and more. Previous clients include Madhava Natural Sweeteners, Michael Valenti (Veloist) and Imparture. • Developed methodology for website search optimization and strategic content projects informed by keyword research and competitive analyses. • Effected 20% increase in organic search traffic on MichaelValenti.com via keyword research, competitive research and site-wide optimization. • Established Facebook and Google as primary sources of traffic and sales for MichaelValenti.com. • Grew Facebook community for Michael Valenti through targeted ads. • Developed digital advertising and marketing strategy for Madhava Natural Sweeteners. • Effected 74% growth of Facebook community for Madhava in 3 months through targeted ads. • Managed content, communication, advertising and social engagement for Madhava on Facebook, Instagram, Pinterest, Twitter and email. • Managed creation of custom graphics and visual communication for Madhava, working with designers to design creative for ads, social posts, contests, promotions, email newsletters and more. • Effected 20%+ decrease in bounce rate through improvements to homepage on SleepEasily.com (now SleepEasyMethod.com).

Led a team of marketing specialists and web developers to execute digital marketing strategy across websites, content marketing, email marketing, paid search, organic search and more. Collaborating with agencies and vendors, we ensured a world-class experience for Organic Valley, Mighty Organic and Organic Prairie consumers. Highlights • Developed scalable inbound marketing strategy focused on interaction throughout consumer decision journey, and first-party data growth for all Organic Valley brands. • Developed digital strategy spanning across content, social and email marketing; SEO and paid search to increase revenue for Organic Prairie. • Oversaw strategic content and UX enhancements to support national media campaigns, exceeding KPIs for on-site engagement by users from organic and paid sources. • Oversaw creation of Rootstock blog and co-founded editorial team — critical steps to strengthen digital strategy through content marketing. • Developed strategic content plans to attract high on-site engagement from paid sources and organic search traffic for topics relevant to grass-based agriculture, and organic milk nutrition. • Oversaw high-performing email marketing program that promoted content, advocacy, products and digital coupons; registering high engagement and above-industry-average results. • Oversaw growth of paid search into major source of traffic source and store locator searches. • Oversaw implementation of features to substantially increase email signups, including modals and conversion-oriented landing pages. • Oversaw creation of OV Ingredients B2B site. Contributions • Introduced platforms to improve project management, collaboration and information sharing internally and with external partners. • Introduced methodology for strategic content marketing plans informed by search, trend and competitive research. • Introduced scoping processes for web development projects; including websites, campaign landing pages and custom applications.

Managed inbound marketing programs and campaigns for clients including MagnetStreet, Michael Valenti and Workplace Answers. Executed organic search, paid advertising, social media, analytics and reporting, and research and strategy projects. Developed agency social marketing services, including social strategy, social traffic analyses, competitive research and training materials. Performed website technical audits and content audits, created audience research profiles and developed strategic content. • Contributed to securing of Inflow's largest-ever inbound marketing retainer with Magnetstreet, aiding sales process by delivering social marketing capabilities presentation with tailored analysis and recommendations. • Helped secure Inflow's first-ever social media marketing contract; highlighting community-building, content marketing, referral traffic and advertising opportunities on social channels for Magnetstreet. • Created materials to communicate and promote agency social media analysis, research and strategy development capabilities to potential clients during RFP and sales process. • Expanded marketing practices of long-time SEO clients to include content and social marketing and digital advertising.

Managed and executed digital marketing programs and campaigns for clients including Evol Foods, STIO, Vail Resorts and Udi’s Gluten Free. Executed social and search marketing, search engine optimization, digital advertising, analytics and reporting, and research and strategy projects. Worked with designers and developers to create websites and custom applications. • Secured over $150K in revenue through cross-channel marketing, web development and digital advertising contracts. • Became Facebook ad specialist and executed high-performing and cost-efficient growth and promotional campaigns for clients. • Developed active social communities for clients through targeted ads, content marketing and daily engagement. • Project-Managed design and development of websites, custom interactive apps, social profiles and mobile campaign sites for clients.

Developed and executed social media strategies. Managed social profiles, engagement, content marketing, campaigns, analytics and reporting, industry research, reputation management and staff training. Worked with editors to publish content on healthy, active and sustainable living.

Generated and updated content for three sports retail websites, featuring products from major brands including Burton, The North Face, Marmot, Columbia, Nike, Salomon, K2, Bonfire, Arcteryx, Spyder and more. Designed graphics, captured and edited product photos; and wrote copy for ecommerce sites, blogs and email newsletters.