Joe Kowalczyk: Marketing Manager in Denver, Colorado

Orchestrated global awareness, recruitment, and retention campaigns for clinical research studies; demonstrated expertise in managing complex projects, ensuring high-quality outcomes through meticulous oversight of all project facets, rigorous quality control measures, and proactive identification and resolution of potential issues. ● Designed and delivered comprehensive agency-wide training on document management and time tracking; accelerated integration and proficiency in critical operational procedures, raising employee time tracking compliance by more than 40%. ● Directed an interdepartmental committee in a major content management system transition and migration; devised and implemented strategic approaches, effectively maintaining continuity in client services and reinforcing agency adoption.

Deployed integrated marketing campaigns for product launches in the Biotechnology and Pharmaceutical sectors; led quarterly assessment and planning, boosting team performance and program financial health.

Supervised the creation of cross-platform campaigns for INFINITI (Global and US) and Hotels.com, guaranteeing consistent branding and messaging across all channels. ● Coordinated with global teams to deliver Vrbo's "Your Together Awaits" campaign (2022 Effie Award, Silver - Travel & Tourism); resulted in a 70% increase in site visits and 2x rise in gross bookings. ● Applied original methods to streamline creative development processes; reduced campaign execution time by 15%, enhancing resource allocation and profitability.

Spearheaded the COHNNABIS division, driving strategic planning and implementation for key players in the cannabis industry; stimulated investor interest and engagement, aligning goals with market trends through detailed industry analysis, and delivering incremental revenue and growth opportunities.

Guided agency workflow for B2B and ABM initiatives across diverse sectors (Life Sciences, Manufacturing, Food and Beverage, Pet Care and Supplies); executed comprehensive annual communication plans and budgets, enabling client sales teams through ongoing education, and introducing unique tactics that supported overarching priorities. ● Championed business development initiatives; enhanced outreach and proposal development efforts, successfully onboarding two major accounts in one year.

● Expertly upheld budgets, schedules, and internal workflow for high-profile clients (Blue Bunny Ice Cream, Bomb Pop, Honeywell, Vicks, Braun); maximized efficiency and precision, delivering on campaign objectives-across distribution channels-with heightened accuracy and speed. ● Played a key role in establishing the Project Leadership department; defined vision, policy, and training opportunities, strengthening interdepartmental collaboration, productivity, and value of agency services. ● Oversaw sponsorships and promotions for key accounts; facilitated regional and national activations, boosting brand recognition and customer experience.

Led integrated brand and product campaigns as the primary liaison for Illinois Lottery and Corner Bakery Café accounts; drove double-digit growth in sales and customer engagement. ● Independently coordinated a pro bono campaign for the 100 Club of Chicago; skillfully leveraged agency partnerships to produce impactful creatives, elevating community awareness and boosting donations for the non-profit, without incurring any expenses.