Joe Prebich: Vice President at BENCHMADE in Lake Oswego, Oregon

Managing Director and CEO for Mammut North America. Managing full portfolio P+L, Sales, Finance, Marketing and Logistics for growth in the North American marketplace.

I joined the team at Fjallraven North America to bring a strong leadership skill set for long lead brand planning and to tap into the emerging market for Fjallraven, ensuring a strong North American Brand Identity with the key values/heritage of the international Fjallraven brand. Key responsibilities include Brand Ideation/Development, Retail Flagship Prep/Launch/Buildout, Web/Social/ECOMM strategy and unification of the brand for all channels both INTL and North American focused initiatives. My senior management skill sets allow for quick to market planning and approval of both ideas, budgets and activations, pairing the big ideas with the daily business model to ensure that the brand is positioned for quick reaction and action in the apparel marketplace.

I served as the Dir. Of Marketing / Creative Director for Zeal Optics. I was brought on to take Zeal Optics through an entire brand overhaul, tasked to build/plan/market the new brand from scratch. My expertise within the action sports/outdoor industry and specifically the winter sports market allowed me to reposition the brand as a true competitor in the premium goggle and sunglass marketplace to capture the growing outdoor consumer interest. My responsibilities included Business Planning and Development, Budgeting/Forecasting, an entire rebranding and marketing rollout of In-Store/Consumer/Social Media/Print. All aspects of the brand were rebuilt and repositioned. I liaised with the executive team directly to build a business from the ground up, creating a Sales/Marketing/Product vision that was strongly positioned for great and immediate growth. My key contacts and relationships that I have built throughout the outdoor industry has been a key component to the success that Zeal Optics is now positioned for. Increased brand growth immediately.

I was the Global Snow Sports Marketing Manager for Oakley. My daily responsibilities were marketing both sun and goggle planning. I focus on blending traditional marketing tactics with new emerging media markets to create a deeper penetration within the areas in which we are marketing. As well, I have a deep understanding of the Action Sports Industry outside of Oakley and have been influential in driving new initiatives for the brands to better speak to their target demographics. Major initiatives involved Oakley’s expansion into Asia and European Markets for which I developed and built brand plans and major brand event rollouts in each market from EU X Games to Oakley Air & Style Beijing.

Duties include daily creation of original content for both the print magazine and the online website managing budgets and buyouts. Skills include: extensive editing knowledge, research, content creation and management as well as HTML, Photoshop, Dreamweaver, MS Word Duration: June 1, 2006-2007