Johann Bondu: EMEA MARKETING DIRECTOR in BARCELONA, B

? INTERNATIONAL & EMEA MANAGEMENT EMEA Marketing & Brand management: SPORT & LIFESTYLE Strategic International Marketing Leadership Definition of European Marketing strategies: GTM, Implementation & Budget Establishing the Brand “Tone of Voice” Sports Performance & Lifestyle Marketing long-term vision: 5 years plan ? BUSINESS DEVELOPMENT Conceiving Marketing guidelines in new territories Growing the MTB Category to No.1 position in the European market ? ON-LINE & OFF-LINE MARKETING DEVELOPMENT Definition & execution of global Marketing campaigns: ATL & BTL roadmaps & activation plans Elevating International “end consumer” experience ? INTERNATIONAL TRADE MARKETING New International Shop in Shop concept development Development of global Sell in & Sell out tools POS conception & global in-store / on-line launches ? DIGITAL & E-COMMERCE Global “Marketing E-commerce” campaigns creation & development Long term Social Media strategy: brand DNA, Tone of voice, content ...

? INTERNATIONAL & EUROPEAN STRATEGY Strategic International Marketing Leadership: SPORT & LIFESTYLE Marketing strategy PUMA France: 20M€ / year Team Management: PUMA France (15 people) & 3 agencies (PR/media/studio) KERING Coordination - Incl. Yves Saint Laurent - Gucci ? COMMUNICATION & SOCIAL MEDIA Media planning management & analysis - KPI’s report: 5-10M€ / year End Consumer experience & partnerships: ? DIGITAL & INTERACTIVE CONTENT Development & Management of International digital projects: The After Hours Athletes - Le 114 @ Paris / PUMA The Quest Digital Content production with PUMA “tone of voice” Community management strategy & development ? TRADE MARKETING Management of the Trade Marketing strategy & Merchandising teams (Sport & Lifestyle) Sell In & Sell Out marketing plans Shop in Shop - Store Customisations - In Store events ? SPORT MARKETING Management & Development of sport marketing Elite contracts & marketing activations: Girondins de Bordeaux, Stade Rennais, AS Monaco FC, Arsenal lobbying LFP first national contract (L1 & L2 official Ball) Antoine Griezmann, Olivier Giroud, Didier Deschamps, Sébastien Chabal, Robert Pires, ...

- Creation & Development of the Sport Marketing department: - Development of Sport Marketing assets: PUMA France & PUMA International 300 Athletes & 5 Team Clubs management, Samuel Eto'o, Radamel Falcao - PR Project Development - Music, Cinema & Event: The Island, Michel Vaillant, Matthieu Chedid Tour & video clip, PUMA International's 4some

- France's west region Event Manager " ADIDAS Forever Tour " - Event Manager " ADIDAS Predator Cup " - GTM local marketing plan implementation