Johanna Wolf: Marketing Consultant in Petaluma, CA

Collaborated with a variety of sales and marketing teams to increase brand awareness and enhance business development by building and maintaining relationships through strategy development and relevant marketing materials. • Planned and executed events and marketing programs. • Determined optimal variation of, and resource allocation to media outlets by analyzing consumer data to meet company's advertising goals. • Adapted marketing plans to specific audiences based on primary and secondary research. • Monitored survey data and made adjustments to marketing campaigns. • Produced reporting system that provided real-time detailed data for up-level reporting.

Increased website traffic by average of 60% each month using progressive inbound marketing techniques. • Built, implemented and enhanced national marketing initiatives to maximize outreach and sales of veterinary services and pharmaceutical products. • Capitalized on industry and marketplace trends to strategize solutions and enhance business operations. • Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies. • Implemented marketing strategies, which resulted in 40% growth of customer base. • Deployed well-coordinated campaigns, events and public relations strategies to facilitate smooth and successful sales and branding initiatives. • Conducted continuous evaluations of market trends to stay current on consumer and competitor changes. • Developed metrics and measured success in order to further penetrate marketplace. • Kept all campaigns and marketing collateral in line with branding and focused on target consumers.

- Sebastopol, CA • Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets. • Considered business demands and customer preferences when developing pricing structures and marketing plans. • Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors. • Implemented marketing strategies with key accounts such as Amazon, Target, Macy's, Bloomingdales, and others, which resulted in 66% growth of customer base. • Orchestrated launch of app to expand market share. • Consulted with Engineering to manage marketing initiatives promoting new sales features. • Consulted with product development teams to enhance products based on customer data. • Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.

• Planned client relationship cultivating events to promote growth, resulting in expansion of clientele base by 35%. • Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities. • Grew territory by 20% through successful networking, partnership development and contract negotiation.

Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters. • Collaborated with leadership in creating weekly bulletins, which were sent to all employees. • Determined optimal variation of, and resource allocation to media outlets by analyzing consumer data to meet company's advertising goals. • Informed supervisors and company leaders on markets and regional sales needs to best meet customer needs and maximize revenue. • Maximized advertising efforts by developing content for media relations, corporate communications and social media posts. • Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules. • Developed campaigns and specific marketing strategies for clients. • Wrote engaging and successful marketing, advertising and website copy. • Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.

Worked with assets of 52 television networks and related media to build marketing and sales programs for a variety of clients and industries. Other duties included writing and editing copy, overseeing of commercial production. • Sales leader in integrated media campaigns (2009, 2010) • Salesperson of the Month (May 2009, July 2010)