John Faherty: Founder in Kennebunk, ME

Developing the path for companies to navigate the Government and Commercial Market space to save time and exceed goals. • Commercial Strategy Development • Short to Long Term Commercial strategy • Defining Market and Channel Opportunity • Define Sales Strategy to lead to high adoption • Federal Government Contracting • Facilitate meetings with Government agencies and key program offices • Assess current and future market needs • Facilitate customer evaluations and reviews • Work directly with customer to exceed their needs and shape product development • Commercial Execution • Solicitation review process • Develop SOP for government RFQ and RFI opportunities • Personal Protective Equipment Sales • Sourcing and supplying personal protective equipment to government agencies and private industry to combat the Covid 19 pandemic.

Responsibilities: Commercial Contracts • Create short to long term commercial strategies for the program that are consistent with company values to include: ? GSA Schedules for Military and Law Enforcement purchases. ? Manage annual commercial price list and sell sheets to be consistent with program margin goals. ? Establish and maintain a Prime Vendor and Key Account strategy that supports business model and leverages various contracting vehicles. ? Establish international business strategy consistent with the business model. ? Establish a customer service strategy specific to the marketplace. • Develop and manage a global reseller and distribution network for program. • Support the Government Program Development Lead on government proposal and tender solicitations. • Work with the product development team for: ? End user driven new product requirements. ? Development of products for market gaps. ? New product concepts to stay ahead of the competition in the space. • Responsible for maintaining a key understanding of the state of government funding, and the government budgeting process, to incorporate into ongoing business planning. • Develop annual Government priceless and prepare responses to RFP/RFQ • Identify Fed Biz Ops opportunities and response strategies. • Assist in implementing a Customer Resource Management (CRM) tool to track contracting opportunities and activities; including, quote generation and conversion, and contract performance. • Work closely with inside sales team to track and deliver on opportunity requests. • Work with Production Coordinator to ensure factory production meets or exceeds customer expectations. • Develop and maintain a Supply Officer Customer Support strategy. • Assist in the annual corporate budgeting process. Marketing • Build messaging platform to support government contract sales efforts and align with the values of the Patagonia brand. • Work with Marketing team to develop annual workbook for commercial network and end customer use to help drive requirements. • Work with the Creative Marketing teams on new product introduction efforts, trade show booth creative, and marketing campaigns. • Coordinate trade shows and events both domestic and international. • Coordinate product seeding strategies to facilitate user adoption and subsequent procurement. • Work with Marketing team to develop communication strategy via social media. • Work with creative and web teams to develop a web platform to showcase brand and to educate the government users on the products we make and procurement pathways. • Act as an ambassador for the brand to the government and tactical marketplace, as well as within the Company and across external relationships. Results • Established a global commercial network throughout the US, Europe, and Australia. • Expand the reach of the program far outside it existing customer base (US SOCOM). • Contributed in creating a cold weather clothing system that is seeing rapid market adoption.

Responsibilities: • Establishing and managing Global Commercial sales network for program. • Manage Sales Agent teams in the US, Europe, and Asian Market. • Build annual commercial forecast by region and globally. • Establish annual demand plan for production cycles. • Build strategy for each market and create a win execution strategy. • Work with sales team to provide sales driven input for product development. • Work as program ambassador for the brand in the tactical market space. • Build budget for annual travel and commercial support. • Meet directly with end customers to help shape requirements and support program development. • Attend global trade shows to support the brand, customers, and dealer network. Results • Helped build the LEAF brand that was recognized as the premier Government and tactical market clothing and pack systems brand. • Grew the B2X program from $3 Million to over $20 Million in my division. • Assisted in the development of larger B2G government contracts that were over $20 Million in 2017. >$40M total annually. • Established a best in class global dealer network selling Premium consumer products.

Responsibilities: • Responsible to create and executing global sales strategy. • Sales training of sales force and in store sales staff. • Manage Sales force of 18 sales reps domestically. • Develop yearly sales forecasts, update on a quarterly basis. • Collaborate with Operations group to plan and execute production plan and delivery. • Strategize international sales plan and execute international sales development. • Extensive domestic and international travel. • Build the NEMO brand. • Develop marketing plan and budget for advertising. • Build the NEMO Ambassador Team program. • Work with national and regional magazine editors to get all the NEMO products reviewed for annual gear guides. Results: • Grown company from less than to $150,000 in annual sales to $5.5 million in sales for 2010. 2011 Sales projected to be over $9 Million. • Expanded our domestic retail network from 40 doors to over 160. • Worked directly with large key accounts as project manager. • Expanded sales to international market to Japan, Korea, Australia, New Zealand, Germany, Austria, France, South Africa, Norway, Belgium, Netherlands, Luxembourg, and the UK. • Worked with military distributors to expand NEMO into the US Military selling sector. • Worked directly with end military customers to develop requirements and build product to suit the end customer's needs.