john moon: CREATIVE DIRECTOR

for the Services Marketing Org. with focus on the App Store business. Main responsibilities include cross-functional partnerships to develop multi-platform marketing campaigns and original content creations for our digital channels and platforms. Others include, overseeing the holistic creative development and vision for the App Store brand, translating marketing objectives into clear creative strategies, resource planning, day to day work flow management and implementing strategic alignment across all initiatives. • Successfully led campaign launch of the newest product from Apple, Apple Arcade, across ATL & Digital channels, CRM and organic social channels ensuring integrated consumer experience. • Spearheaded the new brand positioning for the App Store. • Collaborated with Sr. Directors and Brand Strategist in defining the marketing plan, strategy and goals. • Development of communication plan, messaging structure and content plan. • Supervising and providing creative guidance to the team for successful launch and delivery. • Maintain overview on industry trends, emerging tech, consumer insights, qualitative and quantitative creative research and testing. • Building and recruitment of the internal creative team along with managing their career development.