Jon Pinson: Marketing Manager in , CA

Was responsible for all consumer-facing comms, collateral, and digital marketing - Owned B2C email marketing programs that drove $30M in annual revenue - Conducted a wide variety of A/B testing through email marketing programs - Created printed collateral focused on driving traffic and purchases through vet practices’ eCommerce sites - Drove a 10% increase in conversions, year-over-year, as a member of the eCommerce Pack - Wrote copy for several ad hoc e-mail communication campaigns - Forecasted monthly promotional spend - Managed an annual promotions budget of $3M

Was responsible for the company's consumer and retailer-facing assets and communications - Re?ned and enforced the company’s brand and graphics standards - Developed product packaging and displays that helped to double in-store revenue between 2014 and 2017 - Collaborated with Sales to execute go-to-market strategies into some of the largest U.S. retailers - Spearheaded the creation of new product lifecycle policies and procedures - Liaised with over a dozen overseas factories to design and manufacture new products - Grew the marketing team from a single person to six full-time employees and three outside agencies - Executed a Kickstarter campaign that gained over 650% of the funding goal - Wrote product installation and user guides - Directed product photo and video shoots - Planned two large annual trade shows per year - Maintained the company’s eCommerce website

As Studio B's owner put it, I was her "right-hand man." But my actual job was as a graphic designer and brand consultant. I designed print and digital assets for over 50 clients across a variety of industries, consulted on over a dozen identity projects, and managed client relationships and billing.

Was responsible for the company's branding, print assets, communications, and an extensive product training program - Redesigned the company’s brand - Published an annual product catalog - Implemented a “Deal of the Day” campaign that increased revenue by 18% and decreased excess inventory by 28% - Managed over 150 promotional email campaigns - Coordinated over 40 product training seminars - Maintained the company’s public-facing and internal websites

Was responsible for advertising, events, and design leadership for printed collateral and point-of-purchase materials - Owned a marketing budget of $6M per year - Assembled the company’s annual print ad plan - Managed an overseas team of three graphic designers - Launched four product lines in three new categories - Created printed brochures and point-of-purchase materials - Planned 20 events and trade shows a year - Coordinated internal sales incentive programs