Jon Spiris: Ecommerce Project Specialist in Boston, MA

• Athlete Management: Responsible for talent acquisition, contract negotiation, budget planning. Ensure effective marketing integration by working closely with key stakeholders from cross-functional teams. Maintain video and photoshoot production timeline. Order/maintain inventory of seasonal product for athletes, aligning with branding and key product stories. Direct athletes, photographers, and cinematographers with strategy and ensure brand needs are met. Collaborate with outside agency vendors to produce content on time, and under budget. • Digital Marketing: Create 12 month content strategy for website, social media, and brand app. Execute day-to-day posting of assets to each platform. Guide overall brand voice/message from print to web. Read/report analytics and performance, make adjustments accordingly. Work closely with product/sales/inventory teams to update the most current product information. • Events: Own overall event calendar. Work with industry partners/vendors to streamline event logistics- including tradeshows, movie premieres, product demonstrations. Control promotional product production, inventory, and distribution. Guide PR agency on strategy and execution of event messaging. Lead event execution plan, or band with event owners to impact brand strategy effectively. Attend on-site promotional activities, post branding & provide brand appropriate demonstration for customers. • Project Management: Produce on-location/in-studio video and photoshoots. Annual website re-builds and re-skins. Seasonal catalog production. Product collaborations. Global sales/company meetings. Maintain project management tools/websites.

• Go-To Market: Build/Produce/Ship seasonal product catalog. Produce and distribute seasonal retail P.O.P. Align Global distributors and regional sales reps on annual strategy. Lead PR efforts including press releases, product launches, and media relations. Point of contact for all vendors, agencies, and key stake-holders. Align with all media partners on annual strategy and ensure effective story telling takes place. • Athlete Management: Manage and direct team of 15+ global professional athletes and endorse 50+ regional athletes. Ensure athlete integration into catalog/website/brand collateral. Align with other endorsing brands to build momentum around athlete. Lead talent acquisition programs. • Product Development: Communicate with factory and Asia based product developers. Outline product line with designers and sales teams. Seek and manage product collaborations with industry leading brands, organizations, retailers, and athletes. Integrate with key stakeholders to include all insights and feedback. Lead trend research and explorations. Manage and distribute all samples, including team and promotional inventory. • Digital Marketing: Work with outside digital agency on site functionality and aesthetics. Maintain asset delivery checklist and product information. Produce and design assets in conjunction with in-house designer and personally build/create imagery Work closely with inventory/planning manager. Write copy for product descriptions, athlete profiles, and key brand stories. Report on Google Analytics and website trends. Update and execute daily posts on all social media platforms. • Events: Align with event leaders and outline logistics/scheduling for brand. Provide asset delivery by deadline. Manage group of 3-5 on-site brand ambassadors and marketing associates. Ship all promotional goods/giveaways. Manage tradeshow booth production, transportation, staffing, and merchandising. Creation of all branded materials including signs, banners, tents.