Jonathan Bush: in Seal Beach, CA
Jonathan Bush
Seal Beach | United States
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Summary
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Work experience
Los Angeles Times
National Account Manager, Travel | 04/2012 - 01/2015
Outside sales on National team in Travel Category for leading local and top 5 national newspaper/website.
• Field representative responsible for selling LATMG solutions primarily to National Travel accounts including destinations, tour operators, hotels, airlines & advertising agencies within specified geographic territory.
• Performed at 112% of 2013 annual goal.
• Received (2) 2013 quarterly trophy awards, and American Express gift cards for Top Revenue production as a percentage to goal.
• Engaged in needs analysis conversations to uncover client’s target audience, goals, and budget to effectively prioritize and manage territory.
• Met & exceeded sales goals by presenting, selling both standard and customized advertising solutions including ROP, Custom Print, Digital, Events, Inserts, Direct Mail, and LATMG niche publications.
• Strategic development of advertising and sponsorship opportunities; and relationships.
• Served on company’s Digital Advisory Council to help determine viability and need for potential new digital offerings.
• Organized & led internal brainstorm sessions with Marketing, Brand Publishing, Digital Ad Ops, Social Media departments to develop marketing solutions (including print, digital & events) with customized added value components in response to RFPs/client needs/goals.
• Understood demographics of LATMG audience and articulated its value to advertisers.
• Established credibility through success stories, and engaged in strong needs analysis conversations.
• Initiated, grew and maintained relationships with advertisers via consultative and knowledge-based selling.
• Developed quarterly territory plans that defined opportunities and challenges.
• Provided timely feedback to the Director of National Sales regarding opportunities, challenges, performance and forecasts.
• Effectively managed and negotiated annual contracts.
• Kept abreast of market media competition, travel industry trends and best practices.
• Continuously identified new advertiser prospects via seminar/conferences networking and industry trades.
Los Angeles Times
Multimedia Account Executive | 12/2009 - 04/2012
Inside Sales representative for top newspaper, and news and information website on the west coast responsible for selling print, digital, and events solutions.
• Consistently exceeded monthly, and quarterly sales quotas.
• Led department of 12 reps in total digital annual revenue for 2011.
• Performed at 112% of 2012 annual goal.
• Performed at 117% of 2011 annual goal.
• Managed own account base for monthly billing realization and service for all sales. Communicate effectively with managers and decision-makers in person, online and over the phone.
• Proficient in use of Microsoft CRM tool to organize and optimize day to day sales activities.
Education history
Michigan State University
Bachelor of Arts | 1987 - 1990
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