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Jonathan Bush: in Seal Beach, CA

Jonathan Bush

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Seal Beach | United States
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Summary
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Work experience
Image Los Angeles Times

Los Angeles Times

National Account Manager, Travel | 04/2012 - 01/2015

Outside sales on National team in Travel Category for leading local and top 5 national newspaper/website. • Field representative responsible for selling LATMG solutions primarily to National Travel accounts including destinations, tour operators, hotels, airlines & advertising agencies within specified geographic territory. • Performed at 112% of 2013 annual goal. • Received (2) 2013 quarterly trophy awards, and American Express gift cards for Top Revenue production as a percentage to goal. • Engaged in needs analysis conversations to uncover client’s target audience, goals, and budget to effectively prioritize and manage territory. • Met & exceeded sales goals by presenting, selling both standard and customized advertising solutions including ROP, Custom Print, Digital, Events, Inserts, Direct Mail, and LATMG niche publications. • Strategic development of advertising and sponsorship opportunities; and relationships. • Served on company’s Digital Advisory Council to help determine viability and need for potential new digital offerings. • Organized & led internal brainstorm sessions with Marketing, Brand Publishing, Digital Ad Ops, Social Media departments to develop marketing solutions (including print, digital & events) with customized added value components in response to RFPs/client needs/goals. • Understood demographics of LATMG audience and articulated its value to advertisers. • Established credibility through success stories, and engaged in strong needs analysis conversations. • Initiated, grew and maintained relationships with advertisers via consultative and knowledge-based selling. • Developed quarterly territory plans that defined opportunities and challenges. • Provided timely feedback to the Director of National Sales regarding opportunities, challenges, performance and forecasts. • Effectively managed and negotiated annual contracts. • Kept abreast of market media competition, travel industry trends and best practices. • Continuously identified new advertiser prospects via seminar/conferences networking and industry trades.
Image Los Angeles Times

Los Angeles Times

Multimedia Account Executive | 12/2009 - 04/2012

Inside Sales representative for top newspaper, and news and information website on the west coast responsible for selling print, digital, and events solutions. • Consistently exceeded monthly, and quarterly sales quotas. • Led department of 12 reps in total digital annual revenue for 2011. • Performed at 112% of 2012 annual goal. • Performed at 117% of 2011 annual goal. • Managed own account base for monthly billing realization and service for all sales. Communicate effectively with managers and decision-makers in person, online and over the phone. • Proficient in use of Microsoft CRM tool to organize and optimize day to day sales activities.
Education history
Image Michigan State University

Michigan State University

Bachelor of Arts | 1987 - 1990

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1501 Lincoln Blvd.#1014 Venice, CA. 90291