Jonathan Marques: Creative Director of Retail and Marketing in New York, NY

Successfully oversaw a creative and marketing team that developed dozens of yearly campaigns, as well as paid media ads, digital, print, and social media collateral. Built and maintained all internal brand guidelines and programs. - Increased brand awareness by creating customer centric experiences. - Enforced a cross-channel marketing calendar and creative strategy. - Achieved 3x social media engagement with 5-month content strategy. - Established brand identity for loyalty program, with 20,000 weekly subscribers. - Developed advertisement and assets 180 stores nationwide. - Reduced yearly print spend by 20% with new design system.

Implemented new responsive web design, and determined creative direction for all seasonal campaign and photo shoots. Managed an internal team responsible for all digital and print assets. - Completed on average 8 seasonal campaigns per year across all channels. - Launched first flagship store resulting in 18 additional more nationwide. - Created better customer experience, with increased conversion and reduced bounce rates by redesigning the website. - Designed product, packaging, and marketing collateral for 2 exclusive brand collaborations per year.

Developed all promotional communications and photography, while managing vendor relationships. - Developed 5/7 email blasts and a complete website refresh weekly. - Oversaw all product photography and developed guidelines to accommodate third-party vendor regulations (Amazon, eBay). - Designed digital paid media assets for 12 product categories. - Managed relationship and requests with several different agencies, including back-end developers, email marketing, and product retouchers.