Jonathan Miller: in Chicago, IL
Jonathan Miller
Chicago | United States
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Summary
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Work experience
Groupon
Senior Marketing Manager - Lifecycle Marketing | 08/2018 - 06/2020
Spearhead global customer marketing efforts to drive incremental gross profit and purchasers via net new initiatives.
• Overcame system latency issues responding to customer signals to generate >$5m incremental gross profit with Product & Engineering teams.
• Led sequential A/B testing strategy for new customer onboarding resulting in $3m incremental gross profit increasing activation rate 1% and gross profit per purchaser 5%.
• Increased gross profit 2% and reduced email volume 20% delivering $0.7m incremental gross profit and 30% reduction in unsubs aligning messaging across channels and refining content in partnership with Operations and Creative teams.
• Developed location based merchandising strategy resulting in $0.5m incremental gross profit in initial implementation based on supply quality, quantity, and customer signals.
• Revamped targeted incentives to a single best offer strategy with Data Scientist increasing activation rate 1% to produce $0.4m incremental gross profit, levers to optimize for purchaser volume or profitability based on business needs.
• Reduced one-and-done churn rate 2% testing into untapped customer signals simultaneously delivering $0.5m incremental gross profit in first application.
Dish Network
Marketing Manager - Customer Retention | 05/2015 - 03/2018
Promoted to head team of five over customer engagement, customer retention, marketing operations, and crisis management.
• Oversaw go-to-market plan for a new product initiative reducing local programming cost-of-goods 30% in specific markets in partnership with Product & Sales teams.
• Decreased churn 300bps and maintained average profit margin >30% for 1m customers with Marketing Lead by creating and implementing a new customer offer for existing customers with a two-year commitment.
• Directed cross-functional equipment upgrade efforts producing >$45m NPV lift slashing churn and augmenting ARPU via technology awareness and engagement campaigns.
• Boosted programming viewership 35% Y/Y through team’s execution of integrated marketing campaign that increased content awareness and engagement around exclusive Dish Network event.
• Eliminated $110m call center spend Y/Y without negatively impacting churn with Marketing Analytics to re-segment the customer base by profitability, testing and integrating new customer segmentation with Operations & IT teams.
• Amplified output of $24m customer communication budget doubling volume of commercials created and transitioning from an expense to an incremental revenue generator through segmentation, targeting, and multi-channel alignment.
Dish Network
Marketing Lead - Customer Retention | 07/2014 - 05/2015
Recruited to establish team of three responsible for customer retention of three business units and customer marketing operations.
• Decreased voluntary churn 50bps for Internet, International language, and Commercial lines of businesses generating $6m NPV improvement with Marketing Specialist through agent scripting, reactive offers, and call routing with Operations & IT.
• Improved P&L of satellite Internet business $3m based on Financial Analyst’s churn analysis and alignment with Product team to introduce tiered activation fees creating retailer and acquisition marketing compliance.
Monigle Associates
MBA Intern - Brand Strategy & Innovation | 10/2013 - 12/2013
Developed brand identity, architecture, and positioning for clients at the country's leading independent brand experience agency.
• Launched new brand at First National Bancorp, created when three banks merged, implementing a communication strategy that elevated executive communication frequency, rich media vehicle usage, and transparency.
Mountain Riders Alliance
Communications Specialist | 12/2011 - 05/2013
Augmented social media efforts to increase awareness and engagement with the preservation of independent ski area communities.
• Grew social media following 70% without paid marketing, tapping into influencer and ski industry events producing relevant, shareable content.
CRA, Inc.
Management Consultant, Strategic Communications | 06/2008 - 08/2011
Built and executed stakeholder management and internal communication campaigns with Fortune 100 leaders.
• Bolstered employee engagement 4% Y/Y at Aqua America facilitating two-way communication between employees and senior leadership, coaching front-line managers how to communicate company strategy.
• Doubled annual revenue projections for North Side Foods integrating strategy with McDonald’s “Plan to Win” after sale of pork production business to Smithfield Foods.
• Lowered SG&A at Prudential Retirement with executive team creating Strategic Communications Team to facilitate transition from a functional organization to a lean matrix organization.
• Guided creation of annual marketing and communications plans at Allegis Group resulting in consistent, strategic messaging, actionable stakeholder management, and metrics to measure success.
McMaster-Carr Supply Company
Merchandising Compliance Specialist | 10/2006 - 05/2008
Ensured compliance and transaction profitability for more than 500k items sold internationally.
• Implemented duty alert system that split the sale and shipment of items subject to anti-dumping and countervailing duty in Canada, ensuring transaction profitability with IT, Merchandising, and Supply Chain.
Education history
Michigan State University
Bachelor of Arts | 2002 - 2006
University of Denver
MBA | 2012 - 2014
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