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Jono Cottee: Co Founder | Managing Director | Marketing Director in Long Beach, CA

Jono Cottee

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Co Founder | Managing Director | Marketing Director
Long Beach | United States
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Industries
Fashion
Lifestyle
Skate
Snow
Streetwear
Surf
HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
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Work experience
Image Vanguard Fashion

Vanguard Fashion

Co Founder | Managing Director | Marketing Director | 07/2012 - Current

My role is to establish, manage and execute Vanguard’s expansion into North America by driving sales through the presentation of a unified product and marketing strategy that reflected the overall brand message of the Vanguard. I was also responsible for logistical and financial execution of receiving, ordering and delivering indent orders to the various wholesale customers. Role & Responsibilities: • Establishing company structure and Californian operating headquarters • Develop and execute North American business strategy across sales and marketing channels • Create and implement North American sales and marketing budgets • Develop and execute North American marketing strategy against global brand message Management of North American, sales, marketing and logistics teams • Articulate seasonal marketing stories that align with the global and U.S. brand strategy and drive both sell-in and sell-through initiatives to wholesale accounts • Develop and manage the North American logistics sturctures for wholesale orders and imported goods delivered to store. • Establish and manage production purchase order and invoice finance through 3rd party vendors.
Image Vanguard Fashion

Vanguard Fashion

Co Founder | Managing Director | Marketing Director | 11/2005 - Current

As managing director of the business, my role was to develop and execute the global business, brand and marketing strategy for Vanguard. I oversaw all aspects of day to day business from range planning and design to production, delivery, sales and financial matters. Role & Responsibilities: Business • Create business plans, P&L’s, IM’s for both internal reporting and financial investment purposes • Mange the company cashflow requirements • Develop and execute short and long term global business strategy across wholesale and e-commerce channels • Create and implement budgets across all channels and business sections • Establish, manage and drive teams to deliver against the brand plan and seasonal initiatives through focus, leadership and discipline around key efforts Marketing • Develop and execute the marketing plan in line with the global brand strategy • Set, communicate & negotiate key initiatives to drive brand strength as an extension of the business strategy • Create and execute seasonal marketing stories that align with the global brand strategy and drive both sell-in and sell-through initiatives to wholesale accounts • Create and execute the digital marketing strategy and calendars • Manage marketing and advertising budgets for wholesale and e- commerce channels and monitor against ROI • Continuous review of paid (SEM) and organic (SEO) search performance Product • Collaborate with the product & design team to set seasonal budgets, business drivers and initiatives • Work with the product team to determine distribution and assortment strategies • Be involved with the collection stories and product ideas throughout their development into a cohesive range • Contribute to the artwork for seasonal collections Execution • Develop and manage the global logistics structures for wholesale orders and imported goods delivered to store. • Develop and oversee the e-commerce delivery strategies from product and content upload to customer delivery.
Education history
Image University of Queensland

University of Queensland

Bachelor of Architecture | 2004 - 2005

Image University of Queensland

University of Queensland

Bachelor of Design Studies | 2000 - 2002

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1501 Lincoln Blvd.#1014 Venice, CA. 90291