Jordan Barkus: Director of Marketing And Business Development @ Howard CDM | Strategic Marketing Management in Los Angeles Metropolitan Area, CA
Jordan Barkus
Director of Marketing And Business Development @ Howard CDM | Strategic Marketing Management
Los Angeles Metropolitan Area | US
Skills
- Online Advertising
- Email Marketing
- Content Marketing
- External Communications
- Marketing Automation
Interests
No information
Summary
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Activity
Projects
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Work experience
Howard CDM
Director of Marketing And Business Development | 05/2024 - Current
-Design and implement comprehensive marketing strategies to create awareness of the company's business activities
- Ensure our brand message is strong and consistent across all channels and marketing efforts (events, email campaigns, web pages, social media, and physical promotional material)
- Identify, lead, and manage opportunities to reach new market segments and expand market share
- Identify, pursue, and otherwise manage lead generation and execution
- Analyze marketing data including campaign results, conversion rates, and online traffic to improve future marketing strategies and campaigns based on total ROI
- Produce and organize valuable content for the company's online presence, editorial design, and publications
- Participate in the planning of company objectives, routinely monitor progress, and submit performance reports
- Perform additional assignments as requested by the President and Executive Vice President
Morrow-Meadows Corporation
Marketing Manager | 04/2022 - 06/2023
Maintain the integrity of two brands while creating a fully functioning marketing department
• Develop marketing plan based on strategic planning and market analysis
• Partner with internal and external groups to achieve strategic communication goals
• Support content and thought leadership distribution and marketing activities, including managing social media for both parent company as well as subsidiary.
• Create and execute marketing campaigns for numerous audiences across digital channels
• Manage project elements such as briefs, presentations, data gathering and coordinating
review
• Create all collateral to be used both internally and externally
• Create and oversee branding, advertising, and promotional campaign
• Catalog all media placements and opportunities.
• Produce and distribute all marketing collateral
• Develop and maintains collaborative relationships with internal teams to ensure alignment and integration of brand messages and initiatives
PrimeCo
Marketing Manager | 03/2021 - 04/2022
Optimize marketing strategies translating efforts into increased brand awareness and profitability.
* Develop and implement marketing plan based on strategic planning and market analysis
* Create and oversee branding, advertising, and promotional campaigns
* Create and maintain all client facing collateral and promotional material
* Manage brand and company presence
* Maintain the company's social media presence
* Analyze the effectiveness of marketing strategy, campaigns and events
* Coordinate marketing strategies with sales team
* Develop and manage the marketing department budget
* Research new opportunities, leads and markets leading to new business leads
Rosendin
Marketing Specialist | 11/2019 - 03/2021
Led the design strategy and creation of new, original advertising campaigns, brochures, design projects, review and refinement of company presentation materials, and support for conference/ trade shows and community events.
• Designed and developed corporate collateral suite for use in all 17 offices across the country. Including but not limited to all printed materials such as brochures, templates for proposals & presentations, banners, & exhibit booths and supporting materials as well as promotional items
• Corporate photography support-coordinated with Training Department to determine and obtain necessary images inclusive of project, employee, and event
• Developed/ Designed national advertising campaigns annually
• Coordinated with Marketing Specialist (Logistics) in preparation of requested collateral to finalize production and distribution as needed
• Assisted in the design & management of corporate apparel and promotional items for employee use across the country
• Created, identify and manipulated graphic images and photos
• Developed, design, and layout of print, web, and social media for various projects and initiatives
• Responsible for overall design and development of creative content across the company in alignment with overall brand and messaging
• Trained and guided users (company-wide) on templates and assets to ensure alignment with branding and messaging while maintaining the integrity of the brand
• Managed Rosendin’s Creative Cloud Asset Library
Rosendin
Marketing And Business Development Coordinator | 01/2015 - 11/2019
Aided in creating advertisements, proposals, and various marketing materials for company wide use across the U.S.
• Led the proposal coordination effort, manage proposal delivery strategy, execute all aspects of proposal creation, assembly, and delivery
• Directed Business Development/ Pre Construction Managers throughout interview process, coordinating all deliverable efforts
• Prepared award submittals; assist with corporate communications; coordinate all project photography; and coordinate special events
• Provided oversight for completion of company pre-qualification applications
• Developed, design, and layout of print, web, and social media for various projects and initiatives
Rosendin
Office Manager/ Marketing Assistant | 06/2014 - 01/2015
• Supported the Marketing Manager as well as the Vice President of Pre-Construction
• Created advertisements for publication and web-based platforms
• Created/edited proposals for future clients
• Acted as liaison between Division Manager and others (internal staff, external contacts, clients, etc.
• Oversaw /processed day-to-day administrative items: mail, expense reports, manage corporate checking account and more
• Coordinated and initiated meetings and travel arrangements for the department
• Arranged schedules for executive staff
• Maintained office calendar, schedule meetings and conference rooms
• Composed and edited letters, memos, reports, and other departmentalcorrespondence as needed
LA Fitness
Wellness Coordinator | 04/2014 - 06/2014
Kern Motor Company Body Shop
Office Manager | 05/2012 - 04/2014
• Maintained an efficient office atmosphere by overseeing appointment and workflow scheduling.
• Serve as a liaison between customers and employees while providing exceptional customer service.
• Creating and organizing office records.
• Fleet Management (loaner vehicles in and out of repair shop) preparing and scheduling vehicles for customer in need of loaner vehicles while vehicles are being repaired.
• Provides logistical and property accountability and reporting.
• Transport and deliver documents office materials and delivery items.
• Diffusing situations with customers who are unhappy with service, while directing customers to the correct avenue should problems arise.
Angelo's Soccer Corner
Assistant Manager | 05/2009 - 09/2011
• Assisted customers and provided efficient service to ensure their needs were met and complaints were resolved.
• Created purchase orders, executed store-to-store product transfers, and balanced cash and supplies throughout the store.
• Maintained a neat and professional storefront and effective product presentation to increase profitability.
• Managed part time employees including, daily workload as well as performance motivation and evaluation.
• Maintained inventory and allocated storage space for incoming stock also prepared and inspected deliveries.
• Monitored supplies and equipment while working with manager to ensure that all products remained available business goals.
• Provided logistical and property accountability and reporting.
Dauphin County
Commissioner's Intern | 01/2009 - 12/2009
• Supported Commissioners Office as well as served as a staff photographer/assistant to the county Press Secretary.
• Organized a Dauphin County employee wellness campaign to campaign to encourage health and wellness throughout the county’s government offices.
• Transport and deliver documents office materials and delivery items.
• Setup and prepared for meeting for presentations with countywide officials.
• Organized, compiled, proofed, and edited documents in preparation for public relations and legislation and case law.
• Supported coordination between county administrators and press secretary.
Education history
Millersburg Area High School
High School Diploma | 2004 - 2007
Eastern Mennonite University
Bachelor of Arts (B.A.) | 2007 - 2011
Connections
Companies (0)
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