Jordan Vardell: Marketing Consultant in Seattle, WA

• Event Consultant for Amazon Web Services in preparation of the 2015 AWS re:Invent and AWS Summit Series to provide constructive feedback of current processes and increase visibility of each event • Manage registration for over 19,000 customers, employees, and session speakers using Lanyon event management tools • Provide analytic data on registration, cancellation, and sales forecasting • Work with multiple teams to organize top executives schedules throughout the week long event • Provide an excellent customer experience and feedback through survey collection and follow up emails

• Event Consultant for Amazon Web Services in preparation of the 2015 AWS re:Invent and AWS Summit Series to provide constructive feedback of current processes and increase visibility of each event • Manage registration for over 19,000 customers, employees, and session speakers using Lanyon event management tools • Provide analytic data on registration, cancellation, and sales forecasting • Work with multiple teams to organize top executives schedules throughout the week long event • Provide an excellent customer experience and feedback through survey collection and follow up emails

• Event Consultant for Amazon Web Services in preparation of the 2015 AWS re:Invent and AWS Summit Series to provide constructive feedback of current processes and increase visibility of each event • Manage registration for over 19,000 customers, employees, and session speakers using Lanyon event management tools • Provide analytic data on registration, cancellation, and sales forecasting • Work with multiple teams to organize top executives schedules throughout the week long event • Provide an excellent customer experience and feedback through survey collection and follow up emails

- Executed marketing and promotional plans for football, men’s basketball, women’s basketball, and volleyball - Event manager and producer for football, men’s basketball and women’s basketball - Created strategic marketing plans for volleyball, tennis, men’s golf and women’s golf - Developed email marketing strategies, timelines and analytics for all athletic campaigns - Managed a consistently growing database of 180,000 accounts for all direct and in-direct marketing campaigns - Worked with advertising agency to produce year long ad buy and placement timeline

- Developed and executed marketing and promotional plans for men’s basketball and baseball - Event manager for the launch of the new Nike branding campaign - Created a sales timeline and goals for email marketing campaigns for all sports - Social media manager for 12 accounts

- Developed and implemented three-year strategic marketing and advertising plans for men’s basketball and volleyball - Created and executed year long marketing promotions plan for baseball and women’s basketball - Implemented a social media committee that supported all 17 sports - Project manager for basketball locker room renovation in 2011 - Worked with advertising agency to place collateral material in traditional and non-traditional placement

• Developed year-long strategic marketing plans for the four revenue generating sports including football and lacrosse - Implemented ticket sales timeline to allow for better communication in the organization and to the customers - Created a branding campaign for the athletic ticket office - Developed social media outlets for ticket office and the athletic mascot to bring awareness to the department

- Created promotional calendars for men's basketball, women's basketball, and tennis - Member of ZZU CRU leadership by supporting member growth, branding of ZZU CRU, and maintained the rewards system for all members - Event producer for women's basketball and baseball games - Created collateral material for student newspaper advertisements