joshua berg: East Coast Regional Sales Manager in Elmsford, NY

Promoted to lead a Team of 13 across 5 Territories, 20 States, a $113M Region, & all Classes of Trade for Wholesale business unit. Responsibilities: Drive regional territory & channel revenue, forecasting/tracking revenue goals, team bonus goals, monthly region, team, & channel business reviews, reporting, & salesforce KPI's. Retail merchandising tools, product & fixture allocations, new product & category launches, beta testing. Supporting channel & department heads, Regional & National Co-Op marketing budgets & support; events, blitzes, tradeshows. Team travel, expense, & promo budgets • Evolved Sales & Events Tech role to Retail Account Manager: Raised the bar of team & new hires • Fostered Rep Self-Assessment for performance awareness: Elevated all KPI metrics & sales execution • Developed Retail Product Survey: Amended Distribution Strategy of 2023 New Product Launch • Built Territory Management Process & Retail Merch Standards (PRIME & TRAEGER): Established platform & basis for expectations, benchmarking performance, and training initiatives Leadership: Motivating, coaching, & training team to drive sell-in & sell-through. Execute best in class sales, aspirational merchandising, & memorable retailer training methods. Curate cultural multipliers to fly the flag w/in retail & elsewhere. Be fun & easy to do business with. Finding new aspirational retail partners. Pursue win-win solutions for dealers, how to say "not yes", and be a shock absorber for the brand. Support and defend "Omni-Channel" strategy. Owning the shops & shop employees. Make retailers stoked to sell us vs. have to. Stay P.R.O.- positive, realistic, & optimistic. • Promoted: 2 Retail Account Managers to Territory Managers (Florida & Northeast) o FL: 77% (+16%) to Goal YTD vs YTD LY & NE: 81% (+21%) to Goal YTD vs YTD LY • Hired 2: Georgia Home Depot Sales Specialist & Eastern Seaboard Retail Account Manager o GA HD: 78% ($4.9M) YTD / $6.4M Goal & ESB RAM: 71% ($16.4M) YTD / $23M Goal • Territory Realignment: Made Florida Standalone Territory: 77% (+16%) to Goal YTD vs YTD LY • Tenure: 10 of 13 Eastern Region Team Members: 5yrs+ on Eastern Region Team • Created: MEATLOCKER- Virtual storage room for Sales Mgmt. to see Team Wins & Best Practices in Marketplace Notable Successes:

Sold all categories; Watches, Accessories, Soft goods, & Audio across all channels- Surf/Skate/Snow/Watch & Jewelry/Lifestyle/Urban • Hit 2013 Forecasted Goal of $2.4m from $1.1m PY equating to 118% YOY Growth • Finished #1 Nationally: Units Sold & Points of Dist.- Launch of Portable Audio- Blaster • Executed Custom Shop-In-Shop Partnerships w/ Heritage, Farias, Billabong, Kona • Sold/Serviced Key Majors & Specialty; Barneys, Bloomingdales, UO, Heritage, Farias, BNW, Billabong

Set, Directed, & Executed Visual Merchandising for NYC/Metropolitan Area & Greater East Coast; rollouts of new fixturing, buildouts, product/brand resets, POP, Shelf Positioning, Brand Priorities, & 2011 rebranding of all in- store merch incl. territory allocations • Managed All Event Marketing; Zumiez Couch Tour, Journey's Backyard BBQ, Wax Poetics Artist Showcase, Red Bull 3style, New York Snow Film Fest & Surf Film Fest, ECSC's, Sweetwater Pro • Built artist projects; Jim Jones, Biz Markie, Roc Nation, Erykah Badu, Afrika Bambaataa, & DJ Premier

Oversaw BBC's 3rd largest territory worldwide, largest single market beer distributor, and 4th largest beverage distributor in US- Manhattan Beer Distributors