Joshua Rowe: Creative Director (Volunteer) in Oceanside, CA

- Develop and manage brand direction. - Manage social media presence, maintain monthly calendar and track social KPIs. - Work closely with art director in the development of creative assets + seasonal apparel designs. - Manage all production orders for apparel + accessories. - Plan & execute in-person fundraisers.

- Develop & execute Meta campaigns, rigorously A/B test, and analyze past campaigns to ensure success. - Maintain brand voice across advertising channels. - Photograph client products and edit for use in multiple social/paid campaigns + placements. - Film and edit videos for various clients for use in multiple social/paid campaigns + placements. - Track KPIs on a weekly/monthly basis and report to team + clients. - Train clients/junior employees on digital marketing best practices & strategies. - Research marketing changes across digital platforms + client industries. - Manage multiple client projects in Asana; track success/progress of projects and report on blockers. - Bi-monthly meetings with clients to review accounts and projects. - Sit on discovery calls, provide meeting recaps and upload notes for client project in Asana.

- Execute email and social media marketing programs, including campaign building, A/B testing, list building and content creation. - Develop and maintain brand voice across social, advertising, and e-commerce channels. - Track growth on a weekly/monthly basis using Google Analytics & Shopify Analytics to determine ROI for lead generation and social media campaigns. - Work with the Creative Director to guide the creative process of media assets. - Create compelling marketing stories for artist collaborations. - Maintain seasonal marketing & sales calendar; manage offers and sale campaigns on site. - Develop and design website & wholesale platform to meet the Creative Director’s vision for the brand. - Perform seasonal product uploads in ERP system and e-commerce channels; work with internal teams to upload product features, technical details, fit notes, and product descriptions. - Plan site taxonomy and adjust based on seasonal changes, purchase preference and sale goals. - Manage product lifecycle on site to ensure the right inventory is available for customers; ensure ERP is feeding data correctly. - Manage 3rd party e-commerce channels. - Moderate and manage customer product reviews. - Plan, market & run pop-up events with Sales. - Photograph and edit all product shots as well as lifestyle imagery as necessary for wholesale/e-commerce needs and follow Creative Director’s vision for the brand.

Place orders to keep inventory current and fully stocked, maintain purchase orders, complete detailed sales reports, create eye-catching product displays and organize the store layout in order to maximize sales and profit, place special orders, coordinate and execute promotional and sponsored events for the business, manage both the team budget and the department budget, train and supervise subordinate employees