Julie Hunt: in Morgan Hill, CA

TSPA has 40 stylist chairs and 10 esthetician beds, with 4,000+ clients making it the biggest salon in SJ. There are100-120+ Cosmo and Esties students. It is a thriving, high-energy intense school. Front Salon team is “air traffic control” running the school and salon. STUDENTS • Motivated/coached to improve “skills” through hands on guidance of haircutting and color mixing. • Mentored Gen Z & Millennials how to “connect” with Gen Y and baby boomer customers by using repetition, persistence, training them “how to engage” in conversations • Conducted Student Orientation from classroom to salon floor o Taught students the software for scheduling, customer history and daily calendar. o Counseled students to greet and treat customers and the consultation process o Trained students on shortcuts & tips from getting dye off skin to how to blow-dry faster etc. o Instructed Students how to organize jump journal (keeping track of all chemical dye formulas) • Educated Fill-in teacher salon floor helping students with cuts, color customer interaction SCHOOL • Processed all client transactions in the computer maintaining records and health release forms utilizing the computer software program Envision • Assisted in personnel actions supporting salon/school team meetings and marketing activities designed to increase service sales. In a 2-month period the retail sales went up +300%. • Achieved high customer satisfaction, through exceptional customer service, communicating and resolving any customer complaints and improving efficiency of school functions.

Took a sabbatical to learn hair. It was a wonderful experience of science and color theory which is the same as the apparel industry color. Refreshed, recharged and had a great opportunity to be with a vast group of people. Biggest take away was how unregulated the hair industry is for protecting the earth. Many stylists are getting brain and lung cancer from the harsh chemicals used and there is no water filter system to clean out the chemicals that go right down the drain. Big eye opener.

Taipei City, Taiwan Brought in to organize and build a strong connection with current and future USA/Canada/EU Customers through verbal and visual communication. Take on “branding” the fabric mill in a direction that is exciting and complementary to the targeted outdoor/active brands. After an 11-year relationship from the “manufacturing” side switch to the “Mill” side to create an updated “user friendly” SOP. • Introduced / hired a marketing supervisor in the Taipei office with great USA/Canada/ EU Brand’s knowledge to guide all communication and “understanding” of words/terms used by Western Brands. o Strengthened daily communication to customers o Shortened turnaround time on development through understanding customer’s needs • Met / worked with customers for current and new development o Adidas – USA, Germany, China and Taiwan offices o Reebok + Spyder + Obermeyer + Foxhead Racing + 686 + etc… • Focused / researched /presented future company growth through expanding in the EU o Created 5-year plan to introduce UL to EU and attack the market. o Targeted customer list per year o Analyzed cost of tradeshows vs. returns 5 years • Traveled / developed / coordinated textile & garment ideas using “smart technologies”, price, colors/ print trends for future seasons. o Worked directly with the Weaving and Knitting facilities o Worked directly with the Print, Dye and Finishing Houses o Merchandised garments to “SHOW” off new fabrics to make for tradeshows in trendy styles • Merchandised / set-up / implemented offering “smaller customers” to have access to more choices o Focused on key base fabrics in both woven’s and knit’s o Worked with Print, Dye and Finish houses to offer smaller print, dye lots but with more choices o How to use the same print on woven’s and knits to help with mould charges. o Created merchandise packages to present to them • Attended Tradeshows OR, ISPO, Magic, Agenda, Project, PV o Seminars advising future laws, sustainability, retail/ecommerce changes, marketing, branding, color and trend presentations. Create presentations and present back to fabric mill. • Organized / Managed travel for trade shows, sales trips to visit new and existing customers

Responsible to execute the Reebok vision and perform for the outerwear BU for men’s, women’s and youth.  Commanded the BU’s apparel strategy, goals and results. The Senior Product Manager worked cross-functionally to coordinate and drive commercialization.  Managed the team (development/design along with marketing), ensured a full effective product inception process from design creation to retail shelf. • Initiated / succeeded with a team to persuade adidas to restructure procedures in outerwear o Adjusted “new product life cycle” from 12 to18 months o Negotiated with factories to repeal “allowed” 1 proto to 3 proto’s • Initiated / elevated product to go from NO W/P ratings, DWR or warmth ratings to have: o 25% the first season o 50% the 2nd season o + 60% the 3rd season • Met / exceeded revenue / margin targets within the budget, against the targeted Go-In-Margin, o Seasonal average of +2.5% to 4.8% above margin target surplus revenue. • Formulated / led a 5 year merchandising plan, that developed compelling marketable concepts and strategic seasonal stories within the category that supported Reebok’s creative vision, financial objectives, to grow and elevate the category cross functionally at a 7% increase. • Traveled / analyzed competitors' product, strategy, and pricing by customer channel and recommended strategies to improve Reebok's market position and quality / value, and/or reduce costs • Worked with legal to create and implement marketing products: hangtags, catalog descriptions, text, cross category stories. • Collaborated with design to create products that integrated technology, function, and aesthetics while remaining within cost margins • Conducted in depth analysis of net forecasting data to assess and validate margin projections and weighted margins quarterly

Manufacturers of technical outerwear and accessories. Including Licensee Collaborations with: 55 Diesel, Blind Skateboards, Crooks N Castles, Dakine, Deadliest Catch (Captain Elliot), Dickies, Dragon, Gregory, Hello Kitty, Levi’s, Mike Shinoda (Linkin Park), NCAA 47, New Balance, New Era, Paul Frank, Scion, Suicidal Tendencies Managed all men’s. women’s and youth design/merchandise - development/production staff. Collaborated with Marketing and Sales to harmonize product, marketing and delivery for customer satisfaction. Championed strategies for the company vision of making 686 the dominant snowboard apparel brand. • Succeeded in being the only person to ever hold this position for more than 1 ½ years in their 26-year history before or after my + 8-year period with this great company. • Developed / managed / coordinated design briefs, line lists, life cycle development schedule for all departments. • Revamped with the Creative Director the design process by restructuring the direction, motivation and inspiration for the designers, which created cohesiveness between all categories. • Assessed / targeted / elevated the youth and base/mid-layer categories over a three year period to grow 40% in sales. • Developed / documented all CPSIA compliance with factories, third party testing and retailers to achieve and exceed standards set by the USA for children’s protection. • Monitored / directed color, fashion, merchandising trends, competitive brands product and pricing with this research identified and targeted emerging new products • Resolved all cost sheet / specs/ margin issues and ensured product was able to be executed within the budget, quality / pricing, and timelines to meet market requirements • Managed athlete, resort, retail and all licensee’s listed above SMU collaboration projects from design to development, through production including compliance, testing and auditing

Planned, executed and managed apparel (heavy emphasis on denim) development and production staff Sourced / negotiated with all manufacturing facilities and fabric mills. Supervised / standardized / implemented processes and procedures for development and production of garments, vendor compliance and quality control. Created roles and responsibilities for all positions in development and production. Headed SMU projects for musician(s), rapper(s) and band(s) for concerts, music videos, Grammy’s Developed tech pack/matrix’s for tech designers/developers to supply to factories