Justine Saltzman: Digital Marketing and Ecommerce Manager in Denver, CO

Built and launched new Shopify store. Oversaw site maintenance including homepage updates, inventory control, visual merchandising, product launches, promotions and additional sales channels including Instagram and Facebook. ? Managed and maintained digital marketing strategy through social media platforms, email campaigns, promotional calendar. ? Developed Brand Ambassador program to increase exposure and build highly engaged following. ? Successfully drive over $10,000 in sales in first 3 months of website launch.

Created, updated, and oversaw monthly marketing calendar, working closely with buyers, sales team to ensure the successful promotion of top trending merchandise, integrating in-game, in-store marketing promotions, online and digital media content (banners, social media content, e-mail, physical mailers). ? Built out campaigns around product launches, player acquisitions, special events, holiday promotions, etc. Managed & maintained brand partnerships with top NBA/NHL teams, including managing, overseeing PR strategy (releases, collaborations, trades). ? Oversaw City Edition launch w/ Lakers, Clippers, Timberwolves, developed marketing strategy, including unique e- commerce landing pages, in-store events, and various digital media campaigns. Maintained launch momentum, social media presence through continuous promotion & follow-through from launch to completion.