KAITLYN FOLEY: in Ladera Ranch, CA

Promoted and managed overall merchandise revenue across all CGI events and e-commerce, including overseeing onsite merchandise operations for Events, creating and buying merchandise lines, and implementing new marketing strategies to capitalize on new revenue opportunities. Managed Rock ‘n Roll Marathon Series merchandise operation which generates 4.5MM retail across 24 events - this included overseeing product, floor layout, and selling Created buy plan for: • Rock ‘n Roll Marathon Series online program which generates $500k annually across two separate e-commerce platforms • TriRock Triathlon Series which generates $100k annually across 8 events • Women’s Running Series which generate $50k annually across 4 events Directed and conceptualized first time merchandise marketing plan that added $60k additional revenue Researched new product, markets, colors, and participant buying trends Set retail pricing to maximize volume Collaborated with design team

Coordinator, U.S. Open Corporate Merchandise Promote and coordinate overall corporate merchandise program, including acting as key liaison between corporate partners, corporate hospitality clients, third-party agencies, and vendors for the overall U.S. Open merchandise sales and operation. • Exceeded 2012 sales objective of $1.399 million by 18% despite a 10% decrease in total corporate clients from the previous year • Member of 5 person team responsible for organizing and managing 42,000 sq. ft. U.S. Open Merchandise Pavilion which generates $12MM - $15MM retail over an 11-day period • Manage on-site corporate hospitality merchandise operation while Supervising U.S. Open Merchandise Pavilion Customer Service, an on-site staff of 20+ interns and approximately 1,200 merchandise volunteers • Select merchandise product for program, including submitting/approving apparel and logos, following The USGA’s strict licensing guidelines and policies. Review product concepts