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Karina Riassetto: in Monrovia, CA

Karina Riassetto

Monrovia | United States
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Industries
Fashion
HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects

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Work experience
Image MRC Creations

MRC Creations

Account Manager | 05/2019 - 03/2020

• Owning and managing the sales cycles for both current and new customers. • Keeping close communication and maintaining great relationships with customers on all levels. • Understanding processes for each customer, including vendor requirements and all other policies. • Close involvement in the product development process between customers, designers, and production. • Creating and organizing available to sell reports using Excel. • Managing customer's purchase orders. • Daily communication with the shipping department to ensure orders are properly executed. • Identifying and pursuing areas for business growth within each account. • Travel to customers and trade shows.
Image Melania Clara Jewelry

Melania Clara Jewelry

Account Executive | 02/2018 - 04/2019

• Work remotely from Los Angeles maintaining 600+ wholesale accounts, including specialty, major & chain stores. • Manage reps, showrooms & rep groups across the country; create selling tools, manage samples & catalog distribution, review all orders submitted, lead team meetings & conference calls. • Analyze monthly sales & YTD sales, maintaining contact with each account personally. • Maintain Instagram account as well as branding & new marketing ideas. • Assist with new collection development & design as well as tradeshow display. • Attend approx. 15 tradeshows in 2018 as well as back & forth travel to our corporate office in Roswell, GA. • Execute road appointments, trunk shows, store visits as well as assistance with merchandising, store displays, floor-sets, sales training with associates, etc. • Outreach to new stores; hundreds of doors personally opened. • Curate brand promos, email blasts, seasonal promotions, VIP customer programs & product highlights. • Work hands on with online retail sales.
Image Scandal Italy

Scandal Italy

Account Executive | 12/2016 - 02/2018

• Responsible for independent US, Caribbean and Canadian accounts - several hundred doors. • Maintain weekly selling report for the CEO. • Provide product knowledge and merchandising clinics in stores across the US and analyze the business potential for additional retail opportunities. • Maintaining sales inventory and responsible for sales totals to determine bulk orders. • Current account merchandising per location as well as development & strategizing to maintain Scandal's aesthetic. • Create and edit linesheets, look-books, OTS sheets as well as maintain new account submission forms, terms applications, etc. • Work with all major accounts from start to finish. • Coordinate all tradeshow applications and contracts, organize booth equipment/set-up and plan travel arrangements as well as development meetings. • Extensive travel for tradeshows; attended 25 fashion tradeshows in 2017 solo - from setup to breakdown. • Outreach for influencers for collaborations (gifting, cross-marketing, etc.) • Manage all social media platforms, website input & marketing pitches. • Coordinate brand related events and photo shoots - assist on location for photo shoots including styling, props, permits, etc. • Mentor Account Executives as well as Interns.
Image NAVEN

NAVEN

Public Relations Assistant | 10/2016 - 04/2017

• Help plan and manage business meetings regarding developments, potential clients and brand collaborations. • Assist in organizing photo shoots, social events and runway shows. • Responsible for RSVP's and VIP seating at events. • Maintain solid relationships with sales accounts as well as PR connections including wholesale outreach/management. • Curate social media posts on all platforms, film/photograph the twins for social media platforms and engage with followers. • Handle model and influencer gifting and assist with outreach and casting. • Consistent trend research and assisting with design silhouettes, fabrics, cuts, etc. • Idea development and implementation with the owners.
Image Room4 Agency

Room4 Agency

Junior Account Executive | 09/2016 - 12/2016

• Manage the brands Soleil Beach Accessories and Plush Apparel as well as track, organize & manage samples. • Build and maintain relationships with buyers and accounts. • Research new accounts, curate pitch emails and phone calls, as well as cold calls. • Manage trade show preparation, logistics and execution. • Host market appointments and tradeshows. • Create and maintain spreadsheets to track, monitor, and analyze sales trends.
Image Room4 Agency

Room4 Agency

Showroom Intern | 05/2016 - 08/2016

• Maintain and prepare the showroom; merchandising as needed. • Preparation for tradeshows, market weeks and road appointments. • Attend Project Women's in Las Vegas as a sales rep. • Assist with organizing the seasonal sample sales and sample requests. • Create pitch emails and follow up with phone calls. • Research new accounts and database upkeep.
Image BCBGMAXAZRIA

BCBGMAXAZRIA

Entertainment Relations Intern | 08/2015 - 03/2016

• Responsible for keeping track of all samples throughout the showroom using Fashion GPS. • Assisting with visual merchandising of the showroom. • Research & upkeep with top celebrities through all entertainment-based websites & social media platforms. • Work closely with celebrity stylist & host celebrity fittings. • Assist with day-to-day administrative and organizational tasks in the showroom. • Drafting documents for vendors/clients on what celebrities are wearing to increase awareness. • Promoted to part-time PR Assistant for NYFW.
Education history
Image California State University

California State University

B.A. | 2011 - 2015

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1501 Lincoln Blvd.#1014 Venice, CA. 90291