karine van mensel: in antwerp, VAN

looking for a long term job opportunity to build brands and networks. Consulting project Dec 2018 - May 2019 International craft brands Heineken - Alken-Maes for Netherlands, France, Russia. • Establishment of an unique brand positioning and icon brand identity to recruit from other alcoholic categories into craft, install craft credentials through stories. Track international progress of the brands on business and equity KPI's. • Development of awareness (ATL, digital) & experience (trial, rooted content) toolkits in line with brand stage & country aligned. • Take the lead of innovation projects. Reinforce the craft positioning by introducing new flavors, based on research insights.

(part of Compass Group PLC, global market leader in food and hospitality services: Eurest, Medirest, Scolarest) • Defining the MarCom strategy and corporate positioning of the Benelux to meet goals, based on brand equity and value propositions. • Set up digital transformation plan, creation of websites, contribution to click4food app and narrow casting in > 200 Pos. • Implementation of new concepts. Track of CX and set up of action plans with stakeholders. • Management of the Benelux teams involving trade marketing, product development, concept creation, digital, marketing, content. • Member of the management team. People management: 9 direct Benelux reports.

engagement, based on consumer-, shopper- en customer insights, to drive the category • Research concept screening set-up and follow-up.

• Establishment of 'Lottery Club' community to > 75k members. • Campaign management (social - content - B2B) & content management, storytelling, reward activation to retain members.

• Development online brand & marketing strategy. • Management of webcare and social media to increase demand, supply, engagement, NPS. • Optimization of Customer Service processes. People management: 4 direct reports (2 marketers - 2 CS)

(Pharmaceutical company specialized in innovation of consumer healthcare products (OTC)) • Launch of new OTC consumer brands including research, ATL, BTL & online strategy • Supporting B2B projects and guidance of education program Pharma professionals.

(A telecom & media start-up company, joint venture KPN /VMMa /Persgroep & Roularta) • Set up the Marketing and communication strategy. ATL & online strategy. • Contribution to the development of mobile APP. • Add-on segmentations versus different offers.

Management of the B2B Callebaut® brand & portfolio rationalization for W-European & M-East • Translation of Brand portfolio strategy into priorities, identifying regional needs that require global executions. • Implementation of NPD products and innovation strategy. People management: 8 direct reports (trade marketeers). Consulting project Nov-May 2011 Marketing Consulting - Coca Cola • Launch of Glacéau Vitaminwater® in Luxembourg. • Completed feasibility study 'launch in the Netherlands'. • Set-up marketing plan Belux. Consulting project June-Oct 2010 Marketing Consulting - Ab-Inbev • Development of marketing and step-up plan Stella Artois® Belgium. • Set-up marketing plan Hertog Jan® and Dommelsch® for the Netherlands.