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Karl Fritzsche: in Bainbridge Island, WA

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Karl Fritzsche

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Bainbridge Island | United States
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Industries
Bike
Outdoor
Snow
HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects

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Work experience
Image Cascade Designs

Cascade Designs

Brand Director | 05/2016 - 07/2019

Responsible for the creation and execution of the Strategic Plan for SealLine, Platypus and PackTowl. Competitive analysis, financial analysis, etc. • Responsible for the global pricing and meeting margin expectations. • Indirectly manage the marketing team on strategic initiatives, packaging, tradeshows, PR, advertising, etc. • Manage OEM business like Kuiu, Mosko Moto and Supreme • Constant communication with our factory and our Asian suppliers
Image YETI Coolers

YETI Coolers

Project Engineer | 04/2015 - 05/2016

Leading cross-functional teams in the execution of new RF welded soft coolers and accessories. Exceeding timelines all while developing, testing and delivering the best product possible. • Lead a sourcing endeavor throughout Asia to find two new Welding factories that could take on the exceptional growth of the YETI soft cooler product line.
Image BRG SPORTS

BRG SPORTS

Sr. Project / Product Development Manager | 05/2011 - 04/2015

Global leader of Bag, Glove and Soft Goods Development. Categories including cycling, hockey, baseball, lacrosse and football. Covering specialty and mass sales channel product. • Major responsibilities including industrial design guidance, product development, timeline management, pricing and margin responsibilities and sourcing strategy. Extensive International Travel. • Working directly with multiple Product Marketing Managers, Designers and Supply Chain personnel across multiple locations.
Education history
Image HUMBOLDT STATE UNIVERSITY

HUMBOLDT STATE UNIVERSITY

Bachelor of Arts

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1501 Lincoln Blvd.#1014 Venice, CA. 90291