Karl Fritzsche: in Bainbridge Island, WA
Karl Fritzsche
Bainbridge Island | United States
Skills
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Interests
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Industries
Bike
Outdoor
Snow
Summary
Activity
Projects
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Work experience
Cascade Designs
Brand Director | 05/2016 - 07/2019
Responsible for the creation and execution of the Strategic Plan for SealLine,
Platypus and PackTowl. Competitive analysis, financial analysis, etc.
• Responsible for the global pricing and meeting margin expectations.
• Indirectly manage the marketing team on strategic initiatives, packaging, tradeshows,
PR, advertising, etc.
• Manage OEM business like Kuiu, Mosko Moto and Supreme
• Constant communication with our factory and our Asian suppliers
YETI Coolers
Project Engineer | 04/2015 - 05/2016
Leading cross-functional teams in the execution of new RF welded soft coolers and
accessories. Exceeding timelines all while developing, testing and delivering the best product possible.
• Lead a sourcing endeavor throughout Asia to find two new Welding factories that
could take on the exceptional growth of the YETI soft cooler product line.
BRG SPORTS
Sr. Project / Product Development Manager | 05/2011 - 04/2015
Global leader of Bag, Glove and Soft Goods Development. Categories including cycling, hockey,
baseball, lacrosse and football. Covering specialty and mass sales channel product.
• Major responsibilities including industrial design guidance, product development, timeline
management, pricing and margin responsibilities and sourcing strategy. Extensive International
Travel.
• Working directly with multiple Product Marketing Managers, Designers and Supply Chain
personnel across multiple locations.
Education history
HUMBOLDT STATE UNIVERSITY
Bachelor of Arts
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